Brainstorm Highlight: An Advanced AR At Panasonic Stand


Last year at IBC, Brainstorm, a leading manufacturer of real-time 3D graphics, augmented reality and virtual studio solutions presented on the Virtual Reality stage of the Panasonic stand (Hall 11-Stand C45) showing advanced Augmented Reality (AR) graphics in a special bundle with Panasonic’s AW-UE150W/K camera. This year at the 2020 NAB Show, the collaboration at the Panasonic stand will show how InfinitySet, Brainstorm’s advanced virtual set and augmented reality solution, can perform at its best in any AR workflow and environment.



This workflow is the result of the collaboration of Brainstorm and Panasonic in developing the PTZF (Pan, Tilt, Zoom, and Focus) tracking data for the AW-UE150W/K camera. Panasonic took advantage of Brainstorm’s extensive experience of more than 25 years in the development of real-time 3D graphics, virtual set and augmented reality solutions to develop a product that allows for creating a comprehensible workflow that brings advanced AR to companies of any size and budget.

According to Héctor Viguer, CTO and COO of Brainstorm, “Our collaboration with Panasonic has been highly successful, demonstrating once again InfinitySet’s openness and ability to interface with any industry-standard protocol. Our presence at the Virtual Reality area at IBC shows how the combination of Panasonic’s AW-UE150W/K and Brainstorm’s InfinitySet can effortlessly provide amazing AR content that allows broadcasters to significantly enhance their storytelling”.

In combination with InfinitySet, the AW-UE150 is a powerful solution for enhancing storytelling and providing in-context data-driven graphics with ease and full accuracy. At the IBC demonstration, this AR workflow will include automatic tracking of the live performers using Blacktrax tracking beacons to include additional real-time graphics following the artists, further demonstrating the possibilities of AR workflows with additional external tracking data.

Jaume Miró, European Sales Engineer at Panasonic Broadcast & ProAV, said: “Integrating our high end 4K PTZ camera with Virtual and Augmented Reality applications has been a long-term request from our customers. Brainstorm has supported us greatly throughout the development process. Using the UE150 camera with Brainstorm’s InfinitySet is yet another demonstration of our commitment to make the Panasonic PTZ camera range the most effective and easy to integrate on the market.”

Brainstorm is a 25-year-old specialist company dedicated to providing industry-leading real-time 3D graphics and virtual set solutions for broadcast, feature film production and corporate presentations. Brainstorm has more than 2,500 installations worldwide since its foundation in 1993, including many of the world’s leading broadcasters plus numerous smaller and regional stations.

Both Brainstorm and Panasonic will demonstrate advanced 4K AR workflows using Brainstorm’s InfinitySet in a special bundle with Panasonic’s AW-UE150 PTZ camera.

Visit Brainstorm during the 2020 NAB Show at booth # SL2812.


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