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Butcher Bird Studios innovates live, multi-camera green screen virtual production

virtual production,greenscreen,virtual,vfx,livestream,livestreaming,blackmagic,pixotope,mosys,unreal engine,unreal egnine 5,virtual production stage,virtual production studio,virtual production los angeles,virtual production unreal engine,live vfx,vfx live show,live fx special effects,multi-camera stream,multi camera streaming,multi live stream

Butcher Bird has created a technical demonstration that features a dynamic virtual production (VP) solution with green screen rather than LED walls. This workflow allows independent studios, brands, and platforms to create live, professional multi-camera VP shows while avoiding the substantial costs of major stage and infrastructure upgrades.

Butcher Bird’s showcase project demonstrates a range of diverse creative scenarios in Unreal Engine under time and budget constraints that can only be overcome with virtual production on green screen.

Producer Emily Kerrigan explains their inspiration: “Shows like The Mandalorian have wowed everyone with stunning big budget virtual production, but there’s a world of possibility for independent studios and emerging platforms who want to take a more modest approach.”

 

Effective VP requires applying technology at the right level. Andy Smith of Pixotope described the collaborative goal for this project: “Pixotope is known for spectacular AR and XR productions, but we’ve been impressed with the Butcher Bird approach to making technology more accessible to a wider range of clients. This 100% aligns with our own mission to make virtual production available to all media creators.”

Butcher Bird also turned to Blackmagic Design’s Dave Hoffman for integration of the latest Ultimatte model into the workflow for compositing. “I’m blown away with the real-time keying this team accomplished with the Ultimatte 12. They’re achieving a look that would have only been possible on broadcast budgets just a few years ago — and they’re doing it for a livestream workflow.”

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This virtual production approach is well-suited to Butcher Bird. Director Steven Calcote notes: “With the integration of real-time game engines and green screen, now we can broadcast from anywhere or any-when for all our clients. That’s why we pushed for this technical demonstration to take us across so many different worlds, from the ravaged landscape of King Lear’s storm speech to a sci-fi museum filled with space vehicles.”

Deploying real-time VFX also streamlines client approval. Travis Stevens, cinematographer for the project, explains: “Working with final pixels ensures that I’m preserving fidelity and artistic intent from initial filming through the ultimate audience view.”

Having already used virtual production on multi-camera live streaming projects like “Geeked Week” for Netflix, Butcher Bird plans to continue democratizing the technology and refining it for the demands of live multi-camera streaming on today’s most popular platforms for a new generation of content makers.

 

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Watch the full technical demonstration reel here, or join us behind the scenes to find out more about Butcher Bird’s tech stack and workflow. Press photos are also available.

About Butcher Bird:

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Butcher Bird is a creative content company that leverages cutting-edge technology to tell the stories of the future. They offer a unique blend of creativity and innovation, bridging the gap between brands and non-traditional talent and media to engage new audiences. Their client portfolio includes forward-thinking entertainment and commercial companies such as Netflix, Twitch, BuzzFeed, Canon, and Meta, among many others.

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