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Calrec’s Brio Audio Consoles See Major Success in Japanese Market


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HEBDEN BRIDGE, UK, JANUARY 15, 2019 — In 2018, Calrec Audio generated serious momentum in the Japanese broadcasting market with the sale of 40 of its Brio audio consoles to a number of Japanese broadcasters. The customers are a mix of existing and new.

The installations were provided by Calrec’s exclusive Japanese distributor, Hibino Intersound, which said the customers are using their Brios in a variety of ways, including for sub-mixing or as backup consoles.

 

“Because Brio is a compact and less expensive console than others in its class, we’ve been able to penetrate the broadcast market here in Japan on a pretty impressive level. Our customers highlight that the Brio is easy to learn and use, and they are also particularly impressed with Calrec’s highly flexible Hydra2 networking capabilities,” said Mr. Takashi Kozuma, Manager of the Broadcast Market at Hibino.

 

Anthony Harrison, International Sales Manager for Calrec, commented, “The need for a low-cost, high-quality, powerful broadcast console is pretty prevalent in Japan, which is proven by the success we’re having there with Brio. When you compare price to specs, the Brio is such great value, and we’re delighted that so many important broadcasters in the region are able to harness the power and networking capabilities of Brio.”

 

About Calrec Audio Ltd.

Calrec Audio is exclusively dedicated to excellence in audio mixing for on-air and live production. A broadcast specialist for more than 50 years, Calrec has developed a range of digital consoles relied on by the world’s most successful broadcasters. Increasingly consoles are integral components on a facility-wide networks, giving rise to adaptable workflows, shareable resources and the ability to be easily expanded. From the very beginning, Calrec has created innovative solutions that have allowed broadcasters to develop their working methods and get greater value from their equipment. For premium audio solutions, broadcasters put their trust in Calrec. More information is available at calrec.com.

 

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