CCW Keynote: How Technology is Transforming the Relationships Between Brands, Content and Advertising

Thu. November 12| 9:00 AM – 10:00 AM
| 1A23-1A24
Program: General Sessions
Registration Package: All-Industry Core Package
Keynote Speaker: Brandon Berger, Chief Digital Officer Worldwide | Ogilvy & Mather

With media changing at such a rapid pace on a global level it’s essential for companies to stay ahead of the curve. Brandon Berger has been at the cutting edge of the digital space for brands and agencies. Brandon runs Ogilvy & Mather’s digital capabilities, where he is responsible for building new capabilities and practice areas, as well as leading the network’s global Digital M&A and driving the digital transformation agenda across the globe.

Under Brandon’s leadership, O&M has built a digital platform capable of mobilizing global resources for clients worldwide, and has made digital capabilities core to O&M’s entire business. Together they have established key global practices around mobile, ecommerce, content, data and launched Social@Ogilvy, the largest social agency network in the world.

Brandon Berger’s BIO:
Brandon Berger is Chief Digital Officer Worldwide for Ogilvy & Mather, where he leads Digital@Ogilvy, across North America, Latin America, EAME and Asia Pacific. Brandon is also a member of the Ogilvy & Mather Worldwide Board. As one of the few global digital media executives, Brandon is responsible for establishing and leading the digital agenda across the network: this includes setting the network’s global digital strategy, leading M&A and offer development, along with building new capabilities and practice areas, and for bringing this to clients.

Under Brandon’s leadership, Ogilvy has built the largest global digital network. A global platform, that is capable of mobilizing worldwide resources for any client regardless of location. Oglivy has also made digital capabilities core to the entire business. This includes establishing key global practices and M&A around mobile, ecommerce, data, user experience, technology and delivery, and launching Social@Ogilvy, the largest social agency network in the world.

Prior to his role as Chief Digital Officer at Ogilvy & Mather, Brandon was head of digital for MDC Partners (MDCA) the 9th largest advertising and marketing holding company. Brandon was responsible for digital corporate strategy, M&A, and portfolio optimization. Brandon was instrumental in transforming the organization from 10% of their total revenue from digital services to over 40%. In addition, he led their investments in venture portfolios, and launched the first Agency Trading Desk.

Brandon has always had a passion for the digital world. He started his career building Netscape’s Netcenter, but in fact, it can even be said he began his career in his dorm room, where he coded early text-based versions of Massive Multi-Player Online Games . His first tenure at Ogilvy, Mr. Berger created Ogilvy’s Innovation practice, leading Mobile, Social, Games, Video and emerging media. He also co-founded WideRay Corp, a wireless technology company funded by Sequoia, Enterprise, and others.

Known for bridging Advertising, Technology, Digital Media, and Capital, as well as having a global digital perspective, Brandon is a frequent industry expert in the press and conferences. He has been interviewed by major industry conferences including CES, Cannes Lions, E3, Adtech, Internet Week, Social Media Week, Social Media Matters and was recently recognized by Adweek as one of the “Young Influentials: 20 under 40 Changing the World.”

Brandon is a board member, advisor, and investor to some of the top digital media companies and venture funds in the industry. His professional awards include Clios, Cannes Lions, Effies, and Demo Mobile Demo God.

Brandon has a BA in Economics from Tufts University. He is currently writing his first book and lives with his wife, son, daughter, and their golden retriever Norman.

Broadcast Beat Magazine is an Official NAB Show Media partner and we cover Broadcast Engineering, Radio & TV Technology for the Animation, Broadcasting, Motion Picture and Post Production industries. We cover industry events and conventions like BroadcastAsia, CCW, IBC, SIGGRAPH, Digital Asset Symposium and more!
Broadcast Beat Magazine
Broadcast Beat - Production Industry Resource