Cinedeck and Axle Video Launch SetMeUp On-Set System

Cinedeck ( and axle Video ( today launched SetMeUp (, a complete, pre-packaged, cost-effective HD and 4K/UHDTV on-set workflow solution enabling acquisition/playback, radically simple media management and ingest storage for live and episodic broadcast TV production.


A perfect solution for the approaching TV pilot season, SetMeUp is built into a convenient, wheeled, rackmount enclosure, and includes everything needed to capture, playback, store and manage HD and 4K/UHDTV video content on-set. With these capabilities, SetMeUp delivers an ultra-fast and easily affordable gateway from production-to-editorial, and frees production teams from the traditional expense and lock-in of proprietary systems.

Until now, on-set acquisition has been an expensive business, with proprietary systems often costing hundreds of thousands of dollars, or rental options proving a costly drain on production finances. However, massive strides have been made in integrating powerful IT-based technologies, and these advances are combined in SetMeUp to offer maximum workflow flexibility and unprecedented value.

The main components of SetMeUp are:

  • Cinedeck ZX – a robust, modular, on-set 4K/UHDTV-1/HD/SD record/playback platform with four simultaneous record channels and native encoding to ProRes, DNx, XDCAM, AVC-I, or virtually any other codec and wrapper. Cinedeck’s ingest channels also automatically create H.264 proxy files that are used for instant browsing in axle Gear Pro.
  • axle Gear Pro media management system – offers browser-based cataloging, search, review and approval via a radically simple user interface. Axle’s easy and intuitive user-interface and storage-first approach mean the on-set team, even freelancers, will be instantly familiar with how media is stored and managed, and no training is required.
  • Ingest storage – SetMeUp comes configured with 18TB of storage optimized for capturing incoming media. The Cinedeck ZX is configured with 2TB SSD storage (with an 8TB option) for immediate capture, regardless of any network connectivity, while the axle Gear Pro is configured with 16TB of usable RAID10 NAS storage for longer-term capture and management of media.

These SetMeUp components are mounted in an easily-transportable rack case to simplify on-set deployment, along with a wide variety of support gear. This includes a powerful Gigabit Ethernet network switch, with 12 open ports, for the attachment of workstations, additional storage, routers, audio and wireless equipment, and a UPS (uninterruptible power supply) to handle intermittent loss of power.

The SetMeUp system makes media instantly available, while keeping native assets secure and easily searchable. It delivers seamlessly to non-linear editing systems from Apple (FCP7, FCPX), Adobe (Premiere Pro CC, Prelude CC, and Anywhere distributed editing solutions) and Avid (Media Composer).

The system also includes open rack space, Gigabit network interfaces and power connections to accommodate two types of optional integrated storage: editing and archival. Supported editing storage options include Facilis Terrablock, Avid ISIS 5500, SmallTree GraniteStor and DDP Dynamic Drive Pool disk arrays. Archival options include QNAP and SpectraLogic Verde NAS appliances, XenData SX-10 LTFS appliances and IBM LTFS tape libraries.

“SetMeUp answers the demand from producers of live and episodic TV shows for improved productivity and cost-efficiency,” said Charles D’Autremont, founder and CEO of Cinedeck. “This flexible, streamlined and cost-lowering breakthrough in production-to-post workflow will enable creatives to spend much more time bringing value to the screen, and less time wrangling their assets.”

Sam Bogoch, CEO of axle Video, added “We’re delighted to be working with Cinedeck on this state-of-the-art solution for on-set production. The combination of Cinedeck’s powerful, multi-channel ingest with axle’s radically simple media management means that users can capture 4K and HD media and review footage almost immediately through our mobile-friendly browser interface on iPads, laptops and smartphones.”

SetMeUp is available for purchase from video-savvy resellers starting at $59,950, for rental at rates from $8,000 per month. There is also a range of lease-to-buy options and additional configurations include 10GB Ethernet connectivity. All configurations are available immediately. Axle Video and Cinedeck will demonstrate SetMeUp at a customer event to be held in February 2015. For further information about the SetMeUp visit

About Cinedeck:

Founded by cinematographers, and headquartered in New York City, USA, Cinedeck manufactures innovative recording systems for use in all video production environments. Along with on-set monitoring, playback and quality control capabilities, these recorders also unify end-to-end, camera-to-post-to-archive workflows by offering the industry’s most comprehensive range of ready-to-edit output formats. The company’s products have been adopted by hundreds of TV and cinema productions, and won TV Technology’s 2010 STAR Award, the 2010 Vidy Award, DV Magazine’s Award of Excellence, and Studio Daily’s 2012 Prime Award for Best User Interface/User Experience. The modular Cinedeck ZX directly addresses the market need for fast but cost-effective systems for broadcast and cinema production and post.

About axle Video:

axle Video LLC is a Boston-based software company dedicated to radically simple digital media management for small and mid-sized workgroups. Founders Sam Bogoch, Steve Ryan, and Patrice Gouttebel have extensive experience in media asset management for creative applications. Axle’s media management software has been recognized with a Best of Show award at its introduction at IBC 2012, and at NAB 2013 received prestigious DV Magazine Black Diamond and Post Picks awards. Learn more at

Broadcast Beat - Production Industry Resource