COGO sets out to smash limits with new encoding solutions

Headquartered in Austin, Texas, COGO ( trialled its new solution in the field for the first time, at the 2015 South by Southwest (SXSW) Music Conference and Festival, which took place in the city (13-22 March, 2015). COGO’s encoding technology was used to deliver the very first concert streamed live in 4K worldwide from the Festival.

At NAB 2015 encoding software specialists COGO will debut a new suite of transcoding and encoding solutions that ensure the delivery of superior fidelity images, including 4K, with extremely low bit rates. Taking place 12-16 April in Las Vegas, NAB is the largest broadcast industry event in North America.

COGO will be participating at NAB as part of the dedicated StudioXperience event feature on booth # SU621, in the South Hall, Upper Level of the Las Vegas Convention Centre. The StudioXperience blends a state-of-the-art live broadcast studio with a technology showcase and live performance venue which will see COGO’s technology providing powerful encoding solutions for delivering high quality live programming from the NAB show floor.

“At COGO we are dedicated to providing a superior service to production clients in the field of video compression,” said Harry Friedman, CEO, COGO. “Currently broadcasters have limited pathways to provide 4K video to the customer. We can manipulate either an IP signal or UDP signal to accommodate these clients. Also since we are based on the current standard H.264 the need for operators to upgrade to a H.265 infrastructure can be delayed until the cost of equipment lowers, without delaying the roll out UHD content. We look forward to demonstrating our alternative solutions to the broadcast Industry in April.”

About COGO (
COGO has developed a patent-pending technology which compress high-definition and ultra high-definition (4K) video to a very low bit rate – in the range of 3Mbps for 1080p and 6Mbps for 4K/UHD – while maintaining remarkable picture quality. The company has developed a suite of products around its technology that are designed to create the best quality lowest bit rate video for distribution over the internet.

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