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COLORFRONT DEMONSTRATES DYNAMIC RANGE OF SET-TO-POST INNOVATIONS AT CINE GEAR EXPO 2015

Industry-leading advances include full HDR pipeline support for the latest color, digital cinema camera and editorial formats

Colorfront (www.colorfront.com), the Academy and Emmy Award-winning developer of high-performance, on-set dailies and transcoding systems for motion pictures, high-end episodic TV and commercials, will demonstrate the latest, cutting-edge features of its tools supporting Ultra High Definition (UHD), High Dynamic Range (HDR) production and post, during the Cine Gear Expo 2015, June 4-7, at The Studios at Paramount, Hollywood, CA, Booth #S223/Stage 31.

Colorfront products showcased include the 2015 versions of Express Dailies, 
On-Set Dailies, and Transkoder, all running on the latest MacPro workstation, 
plus On-Set Live 2015, running on the new Retina MacBook Pro. Integral to every product in the company’s range is Colorfront Engine, the state-of-the-art, managed color pipeline toolset, which enables creative on-set look creation and ensures the color fidelity of UHD HDR materials and metadata though the entire camera-to-post chain. In Colorfront’s tools, HDR is not an add-on, but a fully-integral part of the pipeline – from day one on-set to the final program delivery.

During Cine Gear Expo, Colorfront will yet again set new application benchmarks with hands-on demonstrations of workflows supporting the latest color, digital cinema camera and editorial formats. These advances underscore Colorfront’s reputation as a leading UHD, HDR technology innovator for elite Hollywood productions, blockbuster motion pictures and high-end episodic TV shows.

The Academy Color Encoding System (ACES) is becoming the industry-standard for managing color throughout the life-cycle of motion picture and television productions. Colorfront is a member of the ACES Logo Program, and is showing full ACES 1.0 support across its On-Set Live, Express Dailies, On-Set Dailies and Transkoder product line enabling end-to-end, ACES-compliant productions.

Colorfront On-Set Live 2015 is being shown grading footage from a Sony F55 camera using 3D LUTs on AJA and HDLink Pro LUT boxes. In support of HDR monitoring and display, Colorfront is showing playback on professional and consumer High Dynamic Range UltraHD displays, including a 65″ Samsung JS9500 UHD HDR TV set.

Colorfront has continuously focused on supporting the very latest camera formats, and these now include ARRI Alexa 65 and Alexa SXT, Panasonic Varicam V-RAW and AJA Cion, plus XAVC encoding and decoding. As production and post production go beyond HD into UHD, Colorfront is also highlighting the rendering of 4K DNxHR 4K for AVID MediaComposer, enabling content creators to shoot, deliver, edit and finish in 4K.

A further highlight is Transkoder 2015 on Mac, Colorfront’s standalone, high-performance, file-conversion and mastering system for digital cinema and high-end UHDTV production. Transkoder will be demonstrated creating 4K DCP deliverables from Avid DNxHR editorial footage, for efficient and secure delivery of production content of the highest quality.

Colorfront has enjoyed considerable sales success with Transkoder amongst leading broadcasters such as BBC, NHK and MGO and VFX asset management systems such as Creative Cartel’s Joust, who employ the technology for a wide range of 2K/4K /3D4K/8K/UHDTV and High Frame Rate (HFR) processing tasks.

Contributing Editor at Broadcast Beat/AV Beat
Curtis Chan is President and CEO/Founder and Managing Partner of two high technology Brand Marketing and Public Relations companies, CHAN & ASSOCIATES and COGNITIVE IMPACT, whose clients range from the Global Fortune 500 to venture capital funded startups.

His agencies’ services, for over a quarter century, have helped garner early stage and growth companies significant brand exposure, resulting in either acquisition or IPO, with a total valuation of over $2.5 Billion.

Mr. Chan is a serial entrepreneur, philanthropist, author, mentor and angel investor. He played key executive roles early on in helping to pioneer and usher in both professional digital audio and digital video technologies for the recording, broadcast, cinematic and post production industries. He also played key executive roles in helping to develop and market data storage technologies. His expansive background spans four decades in ever increasing executive roles in operations, business development, engineering and sales/marketing in the information technology, media & entertainment, storage and networking, and other related high technology industries.

He is an active mentor and senior advisor to many established and VC backed start-up companies and incubators, a market/technology analyst, and has over three decades of experience in brand development, management consulting, company turnarounds, creative advertising and public relations.

A graduate of California Polytechnic State University (Cal Poly), San Luis Obispo; Mr. Chan recently ended his 14th year as Vice President for the Fullerton College Foundation; 22nd year as an Entrepreneur-in-Residence and mentor for the Small Business Institute at California State University Fullerton and incubators. Additionally, he is a volunteer member of DECA (Delta Epsilon Chi and Distributive Education Clubs of America); an advisor to the College of Engineering's Global Waste Research Institute, Cal Poly, San Luis Obispo and a member of the President’s Green and Gold Society; and advisory council member to Pepperdine University's Most Fundable Companies program. Passionate about hospice care, he was the past Board President for the Healing Hearts Association; and is a regularly featured speaker at many MBA and Doctorate level lectures around the country. He has presented and published over 30 papers worldwide, is a book co-author, an Editorial Board Member for the Society of Motion Picture and Television Engineers, past Senior Editor for Broadcast Beat and AV Beat Magazines, Computer Technology Review, and is a regularly featured Contributing Editor to many US and international trade publications for over 35 years.

View Cognitive Impact services at www.cognitiveimpact.com. Curtis can be reached at curtis@cognitiveimpact.com; Office: (714) 620-4993
Curtis Chan
Broadcast Beat - Production Industry Resource