Content Acquisition – THIS is how WE do it! – 2015 NAB Show

When you think of content acquisition, long contracts and tricky legal deals probably aren’t the first thing that pops into your head. Netflix, for example, is making several deals with content owners to radically expand its streaming library. We’ll let the legal department focus on that sort of thing while we chase down content our own way. Typically, content acquisition focuses on several things simultaneously; usually, live content is what’s being discussed, typically with high value like breaking news, premium sports, planned live events, or even assembling an important video conference spread across several nations and helping orchestrate things in real time.

There are numerous cutting-edge software programs that facilitate the latest tech in the art of content acquisition. The newer file-based systems have been a boon in this process. With content acquisition, we are simultaneously catering to the content owners, the broadcasters and the service providers all at once. Timely facilitation of data affects its value; the big game isn’t worth as much when it’s shown from a recorder a week later.

AVP 2000
AVP 2000

Arranging the links to facilitate the data transfer are most likely going to be via fiber or satellite. The input source could be different every time, so flexibility is key, especially since there’s a high potential for a wide variety of programs and codecs that are going to need to communicate clearly with one another. Content acquisition could be viewed as an end in itself or as part of a much larger end, that of connectivity. Our advancing technology requires and is able to make use of more and more connectivity, improving our content acquisition in media, seems like a natural stepping stone in the overall goal of total connection. With the seemingly exponential growth of live media, fresh content in key areas is reaching optimum value, but sadly, that value is subject to fairly rapid depreciation.

We can get new content so swiftly now our own efficiency is forcing us to go faster, or be able to maintain a constant rapid pace to keep abreast of the constant barrage of new content. Yesterday’s news is a rerun; most people prefer fresh episodes of their favorite shows or news that’s pertinent right now. Let’s kick-start the stream and get moving! Have no fear! Several sweet products and programs are just squirming on the shelves desperate for their moment in the sun.

AVP 3000
AVP 3000

Tremble no more, little buddies! Let’s take a peek at what some of these fine products have to offer.

Content acquisition received a hearty boost with the introduction of Erikson’s MPEG-4 AVC technology. This one of a kind union of transmission and multiple compression tech this future- proofed software solution helps the studio keep up with the public’s content-based demands, with unparalleled support for MPEG-2, MPEG-4 AVC and JPEG2000, in 4:2:0 8-bit or 4:2:2 10-bit. To help enhance the implementation of Erikson’s AVP 2000 Contribution Encoder and take advantage of its modular ultra flexible design that packs the data in at nigh unheard of densities, the RX8200 Advanced Modular Receiver is the ideal myriad-codec platform configurable to the new and improved DVB-S2 (second generation digital satellite standard broadcast system). What’s the ideal companion for that (one might ask)? Perhaps, the AVP 3000 Voyager. The voyager has a reach so long it can acquire content from satellites.

If you take all four all four of these premium cutting edge products together, the whole is greater than the sum of the parts, it seems. The icing on the cake is taking advantage of Erikson’s services in combination with their cutting edge products. You don’t get to be an industry leader by neglecting services. Erikson didn’t and you shouldn’t, either! Precise friendly tech support is 24/7/365. The Erickson system of content acquisition features the broadest range of resolutions:   sub-SD on through 1080p50/60, 3D and UHDTV.


Malleable construction allows content acquisition via satellite or fiber from a lone platform. Due to the level of inter-integration, total size and power consumption are kept low, making it studio environment friendly. More than just the RX8200 is modular, which aids future-proofing, minimal downtime and flexibility. Method of client content delivery is exceptionally personalizable, allowing you to cater to your customer’s preferences and budget. Tech support is available in 180 countries, and that’s one heckuva footprint! The modular construction combined with the durability and flexibility of the product allow for the system to travel and be reconfigured, if desired. Erickson has made it much easier to get content to even the more remote locations.

About Ericsson

Ericsson is the driving force behind the Networked Society – a world leader in communications technology and services. Our long-term relationships with every major telecom operator in the world allow people, businesses and societies to fulfill their potential and create a more sustainable future. Our services, software and infrastructure – especially in mobility, broadband and the cloud – are enabling the telecom industry and other sectors to do better business, increase efficiency, improve the user experience and capture new opportunities. With more than 110,000 professionals and customers in 180 countries, we combine global scale with technology and services leadership. We support networks that connect more than 2.5 billion subscribers. Forty percent of the world’s mobile traffic is carried over Ericsson networks. And our investments in research and development ensure that our solutions – and our customers – stay in front.   Founded in 1876, Ericsson has its headquarters in Stockholm, Sweden. Net sales in 2013 were SEK 227.4 billion (USD 34.9 billion). Ericsson is listed on NASDAQ OMX stock exchange in Stockholm and the NASDAQ in New York. See:

Anthony Rogers is a freelance writer/author currently plying his trade within the broadcast, post-production and studio areas of the media world.He has contributed many articles to Broadcast Beat and appears in Broadcast Beat Magazine frequently.
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