Cutting-Edge Creativity, SixTwentySix and Matt Shaffar Brings Wahl’s Vision to Life

Director Matt Shaffar, known for his dynamic and emotionally resonant storytelling, has taken Wahl’s message and infused it with a vibrant, cinematic flair. “Make it with Wahl” transcends a mere slogan; it is a call to action, a tribute to Wahl’s legacy of fostering connections and transforming lives through every cut. Shaffar’s unique creative approach elevates this campaign, showcasing the profound impact of a barber’s touch on individuals and communities worldwide.

“Working on the ‘Make it with Wahl’ campaign has been an inspiring experience,” said Matt Shaffar, director for the SixTwentySix-produced project. “Our goal was to not only capture the technical prowess of Wahl’s tools but also to highlight the profound connections and transformative experiences that take place in the barber’s chair. Every cut tells a story, and with Wahl, these stories become a powerful celebration of culture, community, and personal growth.”

“When my great-grandfather, Leo Wahl, invented the first electric clipper, he could hardly imagine the profound influence and impact that he would later have on the culture and craftsmanship of countless professionals who would go on to forge successful careers, build communities, and foster connections, all with a Wahl tool in hand,” said Lance Wahl, Global SVP of Sales & Marketing for Wahl Professional. “Through education and the provision of high-quality products, our family-brand has remained steadfast in our commitment to empowering more professionals to realize their dreams. The possibilities are endless when you ‘Make it with Wahl’ and this is our open invitation to all professionals, at any stage of their career, to become part of the Wahl family.”

Shaffar’s directorial vision is embodied through dynamic camera moves and innovative transitions that breathe life into each scene of the hero spot. Crash zooms inject energy, seamless match cuts transport us across continents, and unique POVs immerse us in the barbering experience. These techniques are not just visual flair; they’re integral to drawing viewers deeper into the Wahl narrative, making each cut, fade, and style a pivotal moment of connection.

“Our mission is to ‘Unlock the power of connection’ and showcase the barber’s chair as a stage for exciting transformation and deep connection, made possible by Wahl,” said Shaffar. “We aimed to create a piece that unveils the soul of the brand through its barbers, highlighting its global reach, showcasing its amazing product assortment, and honoring the pivotal role it plays in the intimate dance between barbers, their clients, and the vibrant communities that fuel their passion for the craft.”

The visual style pays homage to Wahl’s historic legacy with a vintage, filmic tone interwoven with modern casting, editing, wardrobe, and camera movements, signaling a celebration of the next generation. Each barbershop stall is meticulously designed to reflect its respective country’s essence, offering viewers a passport to the world of barbering. Authentic set designs, custom lighting, and curated tools encapsulate the unique atmospheres of barbershops globally.

The campaign’s commitment to authenticity additionally extends to the casting, bringing together a diverse array of characters that embody the spirit of Wahl and the global communities they represent. These barbers are storytellers, mentors, and friends, each with their own style and story, brought to life through nuanced performances and genuine representation.

“Our brand evolution embodies humility, intentionality, and a deep understanding of people’s needs,” stated Garrett McGuire, Global Brand Director. “It ignites connections, fosters growth, fearlessly propels individuals forward, and fuels the future of professionals worldwide.”

The “Make it with Wahl” campaign can be seen now globally.