Dejero and Industry Partners Showcase Live Production in the Cloud at IBC2018



Microsoft Azure, Avid, Haivision, Hiscale, Make.TV, Signiant and Dejero join forces to demonstrate live ingest and editing in the cloud at IBC2018


[Amsterdam, RAI, IBC2018, September 14, 2018] — Dejero, an innovator in cloud-managed solutions that provide video transport and Internet connectivity while mobile or in remote locations, is collaborating with partners Microsoft Azure, Avid, Haivision, Hiscale, Make.TV and Signiant at IBC2018 to showcase how live production workflows in the cloud can deliver greater flexibility, scalability and budget efficiencies to broadcasters.


Visitors to Dejero’s stand (11.C15) and Microsoft’s stand (1.C27) can witness a low latency live feed from a Dejero encoder transported over blended IP connections and received in Azure by Dejero’s video on-ramp technology. Through this ingest, broadcasters can enable new customizable cloud-based workflows including the curation and routing of content, transcoding, near-live editing, automated closed captioning, meta data enrichment, and distribution, supported by collaborating technology partners.


Dejero recognizes cloud as the next frontier for broadcasters and is dedicated to helping them get the most from their IP-based workflows, but we believe this will take more than just one company, it will take collaboration across the industry to succeed,” said Bogdan Frusina, founder of Dejero. “By working closely with Microsoft Azure Media Services and with other innovative industry partners and customers, we can deliver on a vision that enables broadcasters to take advantage of a highly flexible infrastructure that scales according to their needs—whether that be for a month, a day, or an hour at a time, while reducing costs, and expanding their revenue options,” Frusina explained.


“The adoption of cloud-based workflows, especially for live content has been hindered by connectivity concerns” added Sudheer Sirivara, General Manager for Media on Azure at Microsoft. “Dejero addresses this challenge by efficiently moving live content to the cloud where it can be managed, processed, and ultimately distributed anywhere. We’re excited to partner with Dejero, Avid, Haivision, Hiscale, Make.TV, and Signiant to showcase end-end workflows in Azure that help broadcasters scale their operations quickly, cost effectively and efficiently.”


The ‘live production in the cloud’ demonstration at IBC2018 involves multiple partners that play key roles in the live production workflow. From the field, a live video stream is sent to the Microsoft Azure cloud platform from a Dejero EnGo mobile transmitter. Dejero’s video on-ramp technology dynamically receives the stream in Azure, transcodes it, and delivers the standardized stream to Make.TV’s Live Video Cloud, which is used to curate, and route the content to any number of destinations from within Avid MediaCentral Cloud|UX. Though not part of the demonstration at IBC, another tested ingest path involves Haivision Media Gateway sending DVB-C streams from an on-prem Harris video distribution system via SRT into SRTHub where it is routed into Make.TV’s Live Video Cloud. Hiscale’s cloud-based transcoding solution enables live recording into customers’ editing and asset management environments where high and low resolutions files can be stored in Avid’s cloud-based Nexis storage. In addition, a second file-based workflow involves uploading files using Signiant accelerated file-upload app in Avid MediaCentral Cloud|UX. These files are transcoded by Hiscale on ingest and stored as assets along with associated metadata in Avid iMAM. The overall solution presents users with a single interface, pulling relevant data from collaborating partner technologies, while leveraging the compute and storage power of Azure.


Details on the demonstration workflow and each partner’s role are outlined in a Dejero blog post at


IBC2018 Stand locations:
Avid – Stand 7.B55
Dejero – Stand 12.C15
Haivision – Stand 14.B06, B08, & B10
Hiscale – Stand 2.A24
Make.TV – Stand 14.A24
Microsoft – Stand 1.C27
Signiant – Stand 14.B23


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About Dejero
Driven by its vision of reliable connectivity anywhere, Dejero blends multiple Internet connections to deliver fast and dependable connectivity required for cloud computing, online collaboration, and the secure exchange of video and data. With its global partners, Dejero supplies the equipment, software, connectivity services, cloud services, and support to provide the uptime and bandwidth critical to the success of today’s organizations. Headquartered in Waterloo, Ontario, Canada, Dejero is trusted for broadcast-quality video transport and high-bandwidth Internet connectivity around the world. For more information, visit


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