New England Patriots wide receiver Julian Edelman (11) runs the ball during an NFL football game against the Detroit Lions at Gillette Stadium on Sunday, November 23, 2014 in Foxborough, Massachusetts. New England won 34-9. (AP Photo/Aaron M. Sprecher)
New England Patriots wide receiver Julian Edelman (11) runs the ball during an NFL football game against the Detroit Lions at Gillette Stadium on Sunday, November 23, 2014 in Foxborough, Massachusetts. New England won 34-9. (AP Photo/Aaron M. Sprecher)

Deluxe’s Innovative Broadcast Delivery Network to Distribute NFL Content Digitally to Broadcasters Throughout Europe

London, UK and Burbank, CA, December 14, 2015 – Deluxe Entertainment Services Group Inc. (“Deluxe”), a leader in multi-platform digital content delivery services, today announced it has been awarded a three-year digital content distribution contract by MP & Silva to deliver live NFL games to broadcasters throughout Europe. Deluxe’s innovative IP-based platform MediaCloud is a cost-effective, highly robust IP distribution network that provides a fully managed digital content exchange platform for broadcasters and content owners to share live video around the world. MediaCloud enables European broadcasters to deliver NFL games throughout the region.

Deluxe will deliver select NFL regular season games (up to seven games per week), all playoff games, and the Super Bowl, one of the world’s largest sporting events. The technology has the capability to distribute the regular season games simultaneously and the capacity to extend to additional games simultaneously as required by the NFL and MP & Silva. Deluxe will also deliver NFL RedZone and other NFL content and media assets for use in highlights packages.

The games will be managed and delivered by Deluxe’s Broadcast Delivery Network (BDN), a software-based content delivery platform that enables high quality video delivery and control of any live broadcast stream – including 4K – to any Deluxe-registered destination point. The BDN has industry leading security and delivers resilient, high-quality video signals across the globe. It is more cost-effective than satellite and is hugely dependable with high availability, lower latency, and seamless switching between dual resilient video paths. Deluxe’s global media centers monitor and manage all broadcasts to ensure the highest availability of content and best-quality viewing experiences for audiences worldwide.

“Deluxe’s technology enables the NFL to bring our games to our existing and future European fans in a high quality and cost-effective way,” said Jeff Lombardi, Senior Director – International Operations of NFL. “I have seen the quality and reliability first-hand from our offices at NFL Films using Deluxe MediaCloud.”

“This partnership with MP & Silva to distribute live NFL action throughout Europe utilizes our technology to meet the growing demands of international audiences,” said Maurizio Cimelli, Managing Director of Deluxe MediaCloud. “Deluxe allows customers to share live video signals between points anywhere in the world, with unmatched quality, reliability and security. In addition to MP & Silva, we serve major customers such as broadcasters, content owners and distribution platforms – and the network is growing all the time. Supporting the stringent requirements of prestigious brands such as the NFL is exactly what MediaCloud was developed for.”

MP & Silva is the latest content rights holder to take advantage of Deluxe’s global delivery capability. With a sophisticated ecosystem that delivers entertainment and media across broadband and satellite, Deluxe reaches all screens and audiences around the world through playout and linear distribution to traditional broadcast, digital delivery to OTT platforms, a multi-screen VOD solution, live and syndicated broadcast distribution, and digital cinema distribution.

“We see Deluxe’s technology solution as the future of our content delivery,” said Damon Garwood, MD Digital and Technology Services from MP & Silva. “MediaCloud is innovative, reliable, and cost-effective. Ultimately, we believe working with Deluxe will enable us to enhance our clients’ content into new territories whilst creating synergies for our properties. We’re excited about this driving further business benefits through our partnership and extending our ability to deliver any content to anywhere in the world to the highest quality.”


About Deluxe Entertainment Services

Deluxe Entertainment Services Group Inc. is a global leader in digital media and entertainment services across film, video and online content from capture to consumption.

Since 1915, Deluxe has been the trusted partner for the world’s most successful Hollywood studios, independent film companies, TV networks, exhibitors, advertisers and others, offering best-in-class solutions in production, post production, distribution, asset and workflow management and new digital solution-based technologies.

With operations in Los Angeles, New York and around the globe, the company employs nearly 7,000 of the most talented, highly honored and recognized artists and industry veterans worldwide.


About MP & Silva

MP & Silva is a leading international media company that owns, manages and distributes television and media rights to some of the most prestigious sports events around the world. With an annual turnover in excess of USD 720 million, MP & Silva’s portfolio includes the FIFA World Cup 2018 & 2022, UEFA EURO 2016, Italian Serie A TIM, English Premier League, Spanish La Liga, French Ligue 1, the Emirates FA Cup, Copa America 2015, Copa Libertadores, Copa Sudamericana & Copa do Brazil, Brazilian national league (Brasileirão), Arsenal Football Club, the AC Milan Channel, French Open at Roland Garros, eight ATP World Tour tennis tournaments, EHF Handball Champions League, the Formula One, World Baseball Classic, the Premier 12 World Baseball Championships, National Football League, National Basketball Association, Spanish Basketball League (Liga Endesa).

In addition to offering media production and sponsorship consultancy, MP & Silva are also official media advisors to the FIA Formula E, the Association of National Olympic Committees, the Belgian Pro League and Polish Professional Football League, and are the International Development Partners to the Scottish Professional Football League. Headquartered in London and Singapore, MP & Silva operates worldwide through regional offices in Beijing, Budapest, Dubai, Dublin, Hanoi, Jakarta, Kuala Lumpur, Luxembourg, Madrid, Miami, Monaco, Munich, Nairobi, New York, Paris, Taipei, Tokyo and Warsaw.


Media Contacts

Red Lorry Yellow Lorry – Deluxe MediaCloud’s PR agency

Americas/Asia: Melanie Crandall, (+1) 310 739 0955

Europe: Louise Wells, +44 (0)20 7403 8878


MP & Silva

Patricia Fernandez, +44 (0) 203 214 99 00


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