Digital Advertising Specialist
About the Job
Our company is committed to being trusted voices of light and truth reaching hundreds of millions of people worldwide.
Bonneville International has been a leader in broadcasting for over 50 years, with a mission to build up, connect, inform and celebrate communities and families across our markets. We currently own and/or operate 22 radio stations in Seattle, Phoenix, Denver, Sacramento, San Francisco and Salt Lake City, along with the NBC Affiliate TV station, KSL TV 5, in Salt Lake. We’re proud of our history, and we want talented people to join us as we continue to grow!
As an Digital Advertising Specialist, you’ll be responsible for pulling together data from various sources, setting up ad campaigns in our ad server, forecasting inventory availability for clients, forecasting ad revenue for management. This person is responsible for ensuring campaigns and creative are executed on-time, accurately and are monitored. You’ll work alongside other members of our sales, content and business development team to ensure continued growth in a key area of our business.
Traffic display, video, audio, native, search and other types of ads
Managing both owned and operated inventory as well as programmatic campaigns
Media campaign strategies
Diving deep into performance data to support optimization and growth efforts
Providing ad suggestions to clients and working with design resources to execute creative requests
Programmatic inventory management
Digital project management
Presenting advertising solutions to clients
Assist in gathering and logging critical advertising data from various portals
Assist in providing impression availability forecasts for potential direct advertising deals
Adjust campaign delivery parameters to maximize revenue performance
Review key metrics daily and investigate any potential problems
Assist in monthly advertising invoicing and reconciliation.
Additional responsibilities as assigned
1 to 3-year trafficking/media analytics for digital advertising
Experience in digital advertising operations preferred
Proficiency with Google’s DFP, Google Analytics, Microsoft Excel
Experience with pay-per-click marketing and SEO
Experience in performance-based marketing or advertising is a plus
Experience in programmatic advertising preferred
Highly detail oriented; ability to meet deadlines and effective problem solving skills
Quick learner who loves to pick up new tools/software for reporting & analysis
Excellent communication, interpersonal and analytical skills
Ability to operate independently with minimal supervision
Bonneville is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, or any other characteristic protected by law. Minority/female/disability PWDNET/veteran are encouraged to apply.