Digital Nirvana, a global provider of media solutions and services, is joining forces with Clearcast, the UK’s sole television ad clearing house. Digital Nirvana’s cloud-based Subtitling Solutions will be a featured tool within MediaCentral, Clearcast’s online portal for the video advertising industry. Through this strategic alliance, Digital Nirvana will become Clearcast’s partner for subtitling TV advertisements. Digital Nirvana will exhibit (booth #SU10121) at the upcoming 2018 NAB Show, running from April 9-12 at the Las Vegas Convention Center (LVCC).
Clearcast’s MediaCentral is a task-based portal through which advertisers and agencies can quickly connect with the leading players who offer ad-related services, such as subtitling, airtime booking, soundtrack services, etc.
“With this portal, Clearcast has created a place where advertisers can go to not only make sure their ads follow the UK compliance regulations,” said Hiren Hindocha, President and CEO, Digital Nirvana, “but also for adjunct services. Adding these new services – all within one central site – greatly increases the value they’re offering their customers. We’re thrilled to be a part of such an integral, forward-thinking site for the advertising community.”
Chris Mundy, Managing Director of Clearcast, said: “We’re delighted to be working with Digital Nirvana to deliver a quick and accurate online subtitling solution for the UK market. Only around 60% of television ads in the UK are currently subtitled and, by making it much easier to subtitle ads, we hope this new service available via MediaCentral, the Clearcast website and subtitlenow.com, will make it easier for the advertising industry to caption every single ad.”
Digital Nirvana’s services provide an integrated, automated workflow for subtitling, sports clipping, closed captioning, caption synchronization, video logging, repeat audio detection, and metadata creation. Its Media Management Platform and suite of broadcast monitoring products establish a simple set up for content creation, capture, repurpose and delivery, while monitoring video and audio for quality and compliance.
Ad agencies, advertisers and broadcasters use Clearcast services to conceptualize, develop, produce and broadcast great adverts. Although best known for clearing ads for UK commercial channels, Clearcast works with clients throughout the ad development process and offer a range of other services to the industry like training in advertising rules, advice on pitch and research scripts, technical services, international clearance advice and a Business Affairs service. For more general information on Clearcast visit www.clearcast.co.uk/what-we-do/.
About Digital Nirvana
Since 1996, Digital Nirvana has been empowering customers with innovative knowledge management technologies. By combining media and digital technology expertise, Digital Nirvana makes it possible for organizations to streamline operations and gain competitive advantage with advanced product and service offerings. A comprehensive service portfolio includes media monitoring and analysis, market intelligence and analytics, and learning management services. Digital Nirvana is headquartered in Fremont, California with offices in Hyderabad and Coimbatore, India.
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