LONDON, UK — May 6, 2025 — Disguise — the technology platform and solutions provider that powered MDL Beast Soundstorm 2024, Dubai Expo’s Al Wasl Dome and visual displays at the Burj Khalifa — will showcase trends and technologies driving the next dimension of entertainment at the Middle East’s top trade shows this May.
Any broadcaster, sports franchise or filmmaker who wants to captivate audiences using virtual production, extended reality or augmented reality can meet the Disguise team at these trade shows. Showgoers can also experience Disguise technologies for themselves and find out more about how immersive visuals can do everything from impressing sports fans in stadiums and audiences in cinemas to lighting up the world’s tallest skyscrapers.
“With mega projects like NEOM and Qiddiya, and global events such as World Expo 2030 on the horizon, there’s more demand for incredible visual spectacles in the Middle East than ever before,” says Rebecca Knight, vice president of sales EMEA at Disguise. “The only problem is that many still believe these visuals are too complicated to execute. By attending some of the region’s top trade shows this May, we want to help demystify the process, so showgoers can see exactly how easy it is to create an immersive experience with Disguise’s software, hardware and services solution.”
You can meet the Disguise team at the following Middle East trade shows:
Cabsat 2025
Date: 13-15 May, 2025
Venue: Dubai World Trade Centre (Booth S1-H22)
Disguise’s team will demo turnkey solutions for best-in-class broadcast studios and virtual production workflows at Cabsat 2025’s UK Pavilion. Visitors to the Integrate Middle East event can also experience Disguise solutions for location-based experiences and discover the convergence of these two industries, with powerful tools providing immersive, data-driven content to boost fan participation at both live events and sports matches.
Stadiums and Sports Innovation Summit KSA 2025
Date: 19-20 May, 2025
Venue: Hyatt Regency Riyadh Olaya – Al Loulou’a Ballroom
Disguise is proud to sponsor Saudi Arabia’s third Stadiums and Sports Innovation Summit. Visitors can discover how Disguise’s technology and services can support the transformation of next-generation venues — driving innovation, enhancing fan experiences and contributing to the region’s rapidly evolving sports landscape.
Saudi Entertainment and Amusement (SEA) Expo
Date: 20-22 May, 2025
Venue: Riyadh Front Exhibition and Conference Centre (Booth 4C441)
Disguise is excited to participate in the UK Pavilion at Saudi Entertainment and Amusement (SEA) Expo 2025 as part of Experience UK’s curated delegation of the UK’s most innovative companies supporting themed entertainment. Disguise Sales Manager, Josh Darlington, will be available at the booth, ready to connect with regional partners and key decision-makers by offering an overview of Disguise’s solutions for the location-based entertainment industry and showcasing key Disguise-powered and serviced projects in the market.
Saudi Light & Sound (SLS) Expo
Date: 20-22 May, 2025
Venue: Riyadh Front Exhibition and Conference Centre (Stand 2B231)
Having powered a number of mediaPro’s projects in recent months, including the Dakar Rally Closing Ceremony, The Agenda Funtico launch and the ADIB Cup 2025, Disguise will be joining the production company at SLS Expo to power their stand and offer dedicated demos at the show. Visitors wishing to see Disguise’s solution in action can visit the mediaPro booth and join for demos from 6 to 8 p.m. each day.
Meet with Disguise
To schedule a 1:1 press meeting with Disguise at the events mentioned, please contact Larissa Mori at larissa@liaisonpr.com.
About Disguise
Disguise is a global technology company driving the next dimension of entertainment. One powerful ecosystem of software, hardware and services offering an end-to-end solution for visual experiences across live events, immersive experiences, virtual production and broadcast.
Disguise’s Emmy award-winning Designer software and integrated hardware bring creative visions to life with unrivalled workflows, reliable playback and a Cloud tool suite that offers global collaboration on the most groundbreaking real-time experiences and productions on the planet. Partnering with customers every step of the way, Disguise’s technical and creative services provide seamless, tailored solutions from initial design and content creation through to full implementation, as well as expert training and unbeatable 24/7 global support packages to ensure every project can run without a hitch.
Powering experiences for the biggest entertainment companies, studios, venues and brands in the world, from Disney to Snapchat, Netflix to ESPN, the Las Vegas Sphere to the Burj Khalifa, and Adele to Beyonce, Disguise is everywhere — revolutionising every sector of the entertainment industry.
Learn more at www.disguise.one/en
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