CHICAGO and BOULDER—11 Dollar Bill has added editor Erik Tobeler to its growing creative team. Tobeler, who brings experience in advertising, branded content, documentaries and other media, will be based out of the company’s Boulder office and assume the post of Creative Lead. Among his first projects is a moving public service announcement for The Climate Reality Project which launched during the organization’s annual 24 Hours of Reality event.
11 Dollar Bill Managing Partner Lisa Effress notes that Tobeler has collaborated with the studio on several projects and they were impressed with his storytelling skills and enthusiasm. “We’re thrilled to have Erik join our team,” she says. “We’ve watched his talent blossom and expect him to be a big contributor to our future success.”
Tobeler began his career as an outdoor/adventure filmmaker, directing and editing documentary, lifestyle and product videos for Michigan-based Moosejaw Mountaineering. Turning his focus exclusively to post production, he became a freelance editor on projects for brands including Reebok, Mountain Hardware, Topo, Clif, Epic and Buff. Highlights included the short-form documentary Deep Water—Psicobloc in Vietnam with Kyrie Condie and Tim Emmett and outdoor-themed commercials for Vail Resorts and Newday Impact Investing.
“I love the craft of editing, the ability to shape stories and sometimes take them in surprising or unique directions,” Tobeler observes. “The work is demanding, but I enjoy the challenge and find it very fulfilling.”
In his new role, Tobeler looks forward to expanding his skills and taking on projects across a range of media and genres. “11 Dollar Bill is the perfect fit for me,” he says. “I’m excited about the work we can create together.”
About 11 Dollar Bill
11 Dollar Bill is an innovative post-production studio specializing in creative design, editorial and finishing. Our internal talent and extensive creative network allow us to create custom teams tailored specifically to each project. This modular approach makes our workflow efficient, keeping us less reactionary and ready to create with you. We build lasting relationships with our clients because of the trust established by our expertise in editorial, high-end visual effects, motion graphics, 3D animation and the entire post process.