elevate.io Platform Represents an Entirely New, Accessible Video Creation Workflow for a New Generation of Teams-Based Creators in Corporate Marketing, Creative Departments, Social Media Teams and Education
London, UK (September 23, 2025) – elevate.io, a division of Blackbird plc (AIM: BIRD), announced today it has crystalized its vision for a new category of video co-creation tools for the fast growing Creator Economy. The team at elevate.io has been steadily building an entirely new platform for creators who want to focus on storytelling on a platform on which complexity is replaced with free flow of ideas while actively collaborating with their creative teams.
elevate.io is in the beginning stages of vastly changing the way video is created, mirroring the reality of new teams-based workflows for video creation. elevate.io is inspiring a new category of realtime co-creation workflows that allow creative teams to work from anywhere, anytime from their browser.
A New Generation, A New Category: Video Co-Creation
For over a decade the video editing industry has defined ‘collaboration’ as a review and approval workflow that happens once a video edit is complete. A cottage industry of tools arose that allowed users to review edited content, make comments and suggestions, and feed that data back to an editor who could then implement changes.
The development team at elevate.io believes collaboration means much more than that – and they also believe that in today’s team-based video creation environments, collaboration begins before the footage even hits the timeline, and it also happens in real time. It is why elevate.io has designed and built an entirely new platform for video creation workflows called Video Co-Creation. elevate.io is the industry’s first Video Co-Creation Platform that combines a unique, integrated workflow featuring multi-player video editing, effects generation, AI-assistive tools, dynamic real-time feedback and comment sharing capabilities, all in a shared editing workspace with shared digital asset management (DAM) features – all in the cloud, in real time and from a browser.
Key Benefits in a New Era of Content Creators
elevate.io’s video co-creation workflow in the cloud offers a number of benefits to video teams of all skill levels, including:
- Video editing tools in the browser enabling both short form and long form content creation complete with transitions, effects, colour correction and visual looks.
- Multiplayer collaboration enabling realtime simultaneous co-creation in the timeline.
- Asynchronous collaboration where multiple contributors can leave comments and feedback directly on the timeline,
- Review mode enables creators to invite others to comment on the project from a clean, simple player without having full access to the timeline;
- No downloads or installs required, the platform can be run from any reasonably modern computer accessible from anywhere without the need for external hard drives.
A Platform for Growth, Rapid Iteration
With its AWS-based architecture, elevate.io has built a compelling, scalable, secure platform for rapid iteration of content creation workflows optimized for co-creative environments in which multiple team members are charged with creating video content. Today, the elevate.io platform supports a unique, first-of-its-kind integrated Video Co-Creation Platform – all in the cloud, in real time and from a browser. Moving forward, this platform-based architecture enables the development team at elevate to quickly add new features and continuously enhance the elevate.io workflow experience.
About Blackbird
Blackbird plc operates in the fast-growing SaaS, Media and Entertainment and content creation markets. Blackbird plc’s patented technology allows for frame accurate navigation, playback, viewing and editing in the cloud and it has two products.
BlackbirdⓇ is a suite of cloud-native computing applications, is used by rights holders, broadcasters, sports and news video specialists, live events and content owners, post production houses, other mass market digital video channels and corporations. For more information, please visit www.blackbirdplc.com/.
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