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EMC Releases New Digital Media Workflow Enhancements at NAB Show 2016

EMC delivers new advances for digital media workflows including 4K, IP-based broadcast and multi-platform delivery solutions via strong community of collaborators

EMC Corporation (NYSE:EMC) showcased four new media workflow enhancements for content creators, television and sports broadcasters and content delivery providers at this year’s NAB 2016. In a rapidly changing and highly competitive market, user-centric solutions are a critical differentiator, and these new offerings enable customers to accelerate the creation and monetization of media, ensuring they can store, manage, protect and analyze their digital media assets.

With a deep understanding of the media and entertainment industry, EMC and its ecosystem of collaborators enable customers with options to help achieve success in a fast-changing environment. 4K production formats, leveraging IP and Cloud technologies, deploying on-demand video services, and collaborative editing are all driving the demand for storage capacity, simplicity, bandwidth, and faster file access. Recognizing these shifts, EMC is teaming up to announce the following at NAB 2016:

  • Advances in uncompressed 4K workflows with Pixspan, Aspera and NVIDIA – EMC, Pixspan, Aspera and NVIDIA are bringing uncompressed 4K workflows to IT infrastructures, advancing digital media workflows with full resolution content over standard 10GbE networks. Customers can now achieve savings and performance increases of 50-80% in storage and bandwidth throughout the entire workflow – from on-set through post to final assets. Artists and facilities using creative applications for compositing, visual effects, DI, and more can now work faster than ever before with camera raw, DPX, EXR, TIFF and Cineon files. Content can be safely stored on EMC’s Isilon® scale-out NAS for shared collaborative access to project data in the data center, around the world, or to the cloud.
  • Channel playout with Imagine Communications – EMC and Imagine Communications bring live channel playout with the Versio solution in an offering with EMC’s converged VCE® Vblock® system and EMC’s Isilon scale-out NAS storage system. EMC’s technology and Versio, Imagine Communications’ field-proven, cloud-capable channel playout solution, help to enable broadcasters to securely fulfill channel play-out across geographically dispersed network operations to help engage customers with content tailored to their respective operations.
  • Remote and collaborative editing with MXFserver –Utilizing MXFserver software and EMC’s Isilon scale-out NAS to deliver storage as well as a platform for industry-leading editing applications, creative professionals can edit in high-resolution from remote locations while media resides in a central site, such as the main studio. In addition to remote editing, all MXFserver collaborative editing products will also be on display during the show at EMC’s booth.
  • Cloud-based multi-platform content delivery with Anevia – Anevia and EMC enable telco & media organizations to offer a CloudDVR service to access and view recorded content on virtually any device at any time. This allows organizations to seamlessly scale up to petabytes of content and millions of users. The booth demo will show Anevia’s ViaMotion Plus software delivering live content to a tablet using EMC Isilon scale-out NAS.

EMC works with thousands of organizations in the media and entertainment industries, spanning post-production, animation, and VFX broadcast, Pay TV, and Subscription Video on demand. Customers include Lightstorm Entertainment and Major League Baseball Advanced Media (MLBAM).

Tom Burns, CTO of Media and Entertainment Division at EMC noted, “At EMC, we believe the media industry is all about creating and delivering great stories. To help media companies accomplish this, we continue to challenge the status quo of storage and solutions by leveraging next generation IT technologies. Our goal is to give our customers and partners a simple-to-manage, future-proof foundation for their business and workflows so that they can continue to adapt and transform in this rapidly evolving industry.”

 

 
 
Contributing Editor at Broadcast Beat/AV Beat
Curtis Chan is President and CEO/Founder and Managing Partner of two high technology Brand Marketing and Public Relations companies, CHAN & ASSOCIATES and COGNITIVE IMPACT, whose clients range from the Global Fortune 500 to venture capital funded startups.

His agencies’ services, for over a quarter century, have helped garner early stage and growth companies significant brand exposure, resulting in either acquisition or IPO, with a total valuation of over $2.5 Billion.

Mr. Chan is a serial entrepreneur, philanthropist, author, mentor and angel investor. He played key executive roles early on in helping to pioneer and usher in both professional digital audio and digital video technologies for the recording, broadcast, cinematic and post production industries. He also played key executive roles in helping to develop and market data storage technologies. His expansive background spans four decades in ever increasing executive roles in operations, business development, engineering and sales/marketing in the information technology, media & entertainment, storage and networking, and other related high technology industries.

He is an active mentor and senior advisor to many established and VC backed start-up companies and incubators, a market/technology analyst, and has over three decades of experience in brand development, management consulting, company turnarounds, creative advertising and public relations.

A graduate of California Polytechnic State University (Cal Poly), San Luis Obispo; Mr. Chan recently ended his 14th year as Vice President for the Fullerton College Foundation; 22nd year as an Entrepreneur-in-Residence and mentor for the Small Business Institute at California State University Fullerton and incubators. Additionally, he is a volunteer member of DECA (Delta Epsilon Chi and Distributive Education Clubs of America); an advisor to the College of Engineering's Global Waste Research Institute, Cal Poly, San Luis Obispo and a member of the President’s Green and Gold Society; and advisory council member to Pepperdine University's Most Fundable Companies program. Passionate about hospice care, he was the past Board President for the Healing Hearts Association; and is a regularly featured speaker at many MBA and Doctorate level lectures around the country. He has presented and published over 30 papers worldwide, is a book co-author, an Editorial Board Member for the Society of Motion Picture and Television Engineers, past Senior Editor for Broadcast Beat and AV Beat Magazines, Computer Technology Review, and is a regularly featured Contributing Editor to many US and international trade publications for over 35 years.

View Cognitive Impact services at www.cognitiveimpact.com. Curtis can be reached at curtis@cognitiveimpact.com; Office: (714) 620-4993
Curtis Chan
Broadcast Beat - Production Industry Resource