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EMG UK Supports Pride Month with Rainbow Flag Branded OB Truck

Nova 125 Will Complete a Tour of Sporting Events Before Signing off at the Pride 50 Show

The UK’s leading broadcast service provider EMG UK today announced it is celebrating Pride Month by re-branding one of its OB trucks (Nova 125) with a rainbow flag to complete a tour of live sporting events, stopping off at Glastonbury Festival, before finishing at the Pride 50 Show.

On its Pride Month journey Nova 125 will support the broadcast of Matchroom Boxing fight between Ogawa and Cordina on 4th June, the Nations League football matches for IMG between England and Italy and England and Hungary at the Molineux Stadium, the Gallagher Premiership Rugby Final for ITV Sport on 18th June on at Twickenham, and the iconic Glastonbury Festival between the 22-26 June; before finishing at the Pride 50 Show.

As this is an EMG Group initiative, more trucks in other countries where the company is present, such as The Netherlands, Belgium and Italy, will be following this example. EMG has always taken Diversity, Inclusion and Belonging (DIB) very seriously and collaborates activities across its entities to promote these values and ensure alignment across teams.

Wendy Stanborough, Head of HR, EMG UK said: “Having a diverse workforce means we embrace different views, experiences, and outcomes. Holding the values that we do, EMG UK wanted to make a statement in solidarity with Pride Month. Internally we will be running an awareness campaign focusing on allyship and we’re looking forward to Nova 125 taking our message of valuing diversity, inclusion and belonging out to the world.”

Broadcast Beat