Share Publishes its 2016 Global Media Format Report has released their second media processing report highlighting key trends in cloud media processing and workflows.


SAN FRANCISCO, CA- January 27, 2016-, the world’s largest cloud media processing service, has released their second annual report analyzing trends in video formats for web, mobile, broadcast and OTT distribution.  The report covers a data set that includes a massive volume from over 3000 media and entertainment customers and includes popularity rates and historic trends within the categories of video and audio codecs/containers, closed caption formats, the latest screen resolutions, adaptive bitrate technologies , DRM frameworks and two new categories, audio formats and cloud storage.


The report, which evaluates a magnitude of transcoding jobs powered by the leading encoding company, aims to educate video content publishers and developers on the most popular formats and standards today which should be considered for usage, along with what trends to expect in 2016.  Some of the key findings from the report include:


  • Overall adoption to the cloud has grown significantly amongst the major media and entertainment companies due to desirable transit speeds and other factors.
  • H.264 continues to dominate as the leading codec for web and mobile video with 72% usage.  
  • WebM has continued to surge as the leader in delivering HTML5 video to Chrome, Firefox, and Opera.
  • H.265 (HEVC) showed steady growth but still lacks support from a major industry player, while Flash has been steadily decreasing in usage.
  • Broadcast and edit codecs showed 50% growth in usage in the cloud.
  • Closed Captions continued to show fairly even distribution amongst the leading formats in the space, with SRT having the highest market share. The company also saw an increase in captioned outputs this year.
  • 4K nearly doubled in growth from last year but is still far from being the most used screen resolution output.
  • HLS continued to be the dominant standard for Adaptive Bitrate (ABR) streaming, usurping 71% of the company’s total ABR processing volume.
  • WideVine (Classic) was the dominant DRM technology utilized with 63% of total DRM processing volume.
  • HE-ACC was the most used audio codec for desktop and mobile, and the company saw a significant increase in AC3 usage from last year.
  • Amazon led the way in cloud storage market share with Akamai behind.


“ is fortunate enough to power the cloud media workflows for some of the largest media and entreatment companies on the planet.  This gives us access to a unique data set that represents best practices and industry trends within the rapidly changing digital video ecosystem,” said Gregg Heil, CEO at “We thought publishing this data would help the many thousands of video content publishers navigate these waters to make smarter decisions and create a better user video experience for their own video workflows.”

About’s Global Media Delivery Report’s Global Encoding Media Delivery report measured video transcoding jobs generated by thousands of clients worldwide.  For more information on the report or to learn more, visit or contact [email protected].


About is the largest and most trusted cloud-based video processing service provider. As the pioneer and market leader for enabling multi-screen video delivery, powers advanced workflows for the majority of the Fortune 1000 media, entertainment, cable, broadcast, and technology brands. Offering the most robust feature set in the industry, streamlines transcoding, packaging and video delivery to all mobile, desktop, IPTV, and OTT devices. Headquartered in San Francisco, CA with offices in Aspen, CO and St. Petersburg, Russia, operates in private cloud environments and 12 data centers around the globe. For the latest news, please visit and follow them on Twitter

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