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Facebook Plans on Producing Its Own Original Shows

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Facebook recently announced that it will be moving ahead with plans to begin producing its own brand of video shows. The news was announced publicly this week by Facebook’s Chief of Global Strategy, Ricky Van Veen. Facebook will begin licensing its own videos and they will be available at a video labeled tab within the company’s mobile app.

Facebook has been holding talks with certain television studios as well as producers about beginning to create and distribute its own line of video content and shows. Van Veen, who only recently arrived at Facebook, announced that the company is looking to produced regular scripted shows as well as to broadcast sports and game shows.

Facebook has already signed up some production companies, like Vox Media, from talks they had been conducting earlier last spring. Facebook is hardly going to be a major network, or even player, for now, as their deals are only in the $1 million dollar range or so. Nevertheless, the company looks to forge ahead and be that major player in the years to come.

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“Earlier this year,” said Van Veen, “we started rolling out the video tab, a dedicated place for video on Facebook. Our goal is to kickstart an ecosystem of partner content for the tab, so we’re exploring funding some seed video content, including original and licensed scripted, unscripted and sports content, that takes advantage of mobile and the social interaction unique to Facebook. Our goal is to show people what is possible on the platform and learn as we continue to work with video partners around the world.”

Facebook has always been rather loud about the fact that they are, and will remain, a technology company as opposed to a media company. These baby steps toward original content production may, eventually, lead them to invest in much larger original production projects and join the likes of Amazon and Netflix with regard to original content. Facebook moves toward video after earlier engaging companies to provide their users with live streaming content.

While the company has no formally written long term plan, many analysts believe that, by announcing its intentions publicly this week, it could be the start of a more substantial and long term strategy.

Mr. Sawyer is a freelance writer, editor and journalist from Tampa. He has written thousands of articles for hundreds of magazines and news sites on countless topics including science, the media and technology. He is also the author of many white papers, special reports and ebooks covering a wide range of subjects.
Kevin Sawyer
Broadcast Beat - Production Industry Resource