CEO at Fox Television Group, Dana Walden, told the opening day audience at the Innovative TV Conference (INTV) in Jerusalem that entertainment content and programming at Fox has been designed to address what the network sees as “important issues” without dragging politics into the mix of it all.
Following the success of previous editions, the third INTV Conference will again be held in Jerusalem, on March 6 and 7, amid a world that integrates both old and new. The conference, hosted by Keshet Media Group, will provide a stage for those who are shaping the present as well as the future of TV. Gathering in Jerusalem from across the globe, industry leaders, innovators and disruptors will discuss modern TV’s opportunities and challenges, sharing their visions and insight into the evolving TV landscape, now and into the future. Hosted by Nir Barkat, Mayor of Jerusalem and Keshet’s CEO Avi Nir, the audience will consist of guests from around the world as well as Israel’s growing television and media community.
In a discussion with Keshet Media’s CEO, Avi Nir, Walden said that, “We certainly don’t want to tackle politics right now. I think the best entertainment tackles social issues in a sort of seamless way. You have to entertain first. I am not interested in being a soapbox but I am interested in having important content.”
Walden told Nir and the audience that she no longer puts too much stock in overnight ratings reports because she sees a gigantic, and ever evolving, shift in viewing habits. The viewers out there, she said, have a three to seven day window and she sees Fox’s strategy as changing and adapting to those new viewing preferences and habits.
“We are trying to orient our company to the fact that viewers are watching shows in a much different way … the tail of our content is very long and advertisers pay us for a seven-day window,” Walden said. “Just like we’re trying to be contemporary in how we platform our shows to our viewers, we have to be contemporary about how we evaluate the ratings and the research.”
Audiences who are streaming content and binge watching certain things has caused Walden to keep things loose and flexible at Fox Television. She wants their entertainment and content operations to be ready for whatever trend happens to be developing so as to bring timely content to those audiences who are looking for it.
- NAB Show Will Offer Special Session Taking A Look The Development Of “Games Of Thrones” - April 14, 2017
- GLOOKAST Innovation Continues To Solve The Challenges Of Today’s Broadcast And Media Productions - April 12, 2017
- Samsung Displays Screen Technology At CinemaCon That Could Make Film Projectors Obsolete - March 30, 2017
