Fox Sports Unleashes Dynamic “Young Guns” Campaign For The U.S. Open

Top-ranked PGA golfers Jordan Spieth, Rory McIlroy, and Rickie Fowler electrify the greens in a brand-new promo campaign for Fox Sports’ second-year coverage of the U.S. Open Championship, June 16-19, 2016.

Driving home the message of “The Future Is Now,” the campaign celebrates the “Young Guns” representing a new generation of superstars looking to make history in Oakmont. The network has continued to embrace the U.S. Open as the ultimate test. The evolution of the next generation of golfers — Spieth, McIlroy, and Fowler — who are topping the rankings, embody the challenge and spirit of the sport’s most exciting Championship. Each golfer is almost an archetype of the U.S. Open itself; Spieth is the All-American hero; McIlroy is the tumultuous storm, trying to survive each hole; and Fowler is the brash confidence to succeed.

Fox Sports conceived and produced the enthralling campaign in collaboration with entertainment marketing agency mOcean. Led by creative director Eric Del Greco and produced by Lauren Counter, mOcean wrote, designed, edited and finished the pieces, including the sound design and music.

[wpdevart_youtube playlist=”″ width=”640″ height=”385″ autoplay=”0″ theme=”dark” loop_video=”0″ enable_fullscreen=”1″ show_related=”1″ show_popup=”0″ thumb_popup_width=”213″ thumb_popup_height=”128″ show_title=”1″ show_youtube_icon=”0″ show_annotations=”1″ show_progress_bar_color=”red” autohide_parameters=”1″ set_initial_volume=”false” initial_volume=”100″ disable_keyboard=”0″][/wpdevart_youtube]

Project: U.S. Open “Young Guns” Campaign

Network: FOX

EVP, Head of Marketing: Robert Gottlieb

SVP, On-Air Promotions: Bill Battin

VP, Production: Keith Hritz

VP, Creative: Blake Danforth

Creative Director: Joshua Nichols

Director, On-Air Promotions: Lily Lam Ma

Director, Consumer Marketing: Keri Gajewski

Creative Agency: mOcean

EVP/Managing Director: Chuck Carey

Executive Producer: James Sweigert

Design Creative Director: Eric Del Greco

Producer: Lauren Counter

Creative Coordinator: Taylor Taynton

Editors: Ryan Halferty, Art St. Germain, Nate Hoeft

Colorist/Online Editor: Andrew Handrich

Mixer: Brian Magill

Broadcast Beat - Production Industry Resource