Top-ranked PGA golfers Jordan Spieth, Rory McIlroy, and Rickie Fowler electrify the greens in a brand-new promo campaign for Fox Sports’ second-year coverage of the U.S. Open Championship, June 16-19, 2016.
Driving home the message of “The Future Is Now,” the campaign celebrates the “Young Guns” representing a new generation of superstars looking to make history in Oakmont. The network has continued to embrace the U.S. Open as the ultimate test. The evolution of the next generation of golfers — Spieth, McIlroy, and Fowler — who are topping the rankings, embody the challenge and spirit of the sport’s most exciting Championship. Each golfer is almost an archetype of the U.S. Open itself; Spieth is the All-American hero; McIlroy is the tumultuous storm, trying to survive each hole; and Fowler is the brash confidence to succeed.
Fox Sports conceived and produced the enthralling campaign in collaboration with entertainment marketing agency mOcean. Led by creative director Eric Del Greco and produced by Lauren Counter, mOcean wrote, designed, edited and finished the pieces, including the sound design and music.
Project: U.S. Open “Young Guns” Campaign
EVP, Head of Marketing: Robert Gottlieb
SVP, On-Air Promotions: Bill Battin
VP, Production: Keith Hritz
VP, Creative: Blake Danforth
Creative Director: Joshua Nichols
Director, On-Air Promotions: Lily Lam Ma
Director, Consumer Marketing: Keri Gajewski
Creative Agency: mOcean
EVP/Managing Director: Chuck Carey
Executive Producer: James Sweigert
Design Creative Director: Eric Del Greco
Producer: Lauren Counter
Creative Coordinator: Taylor Taynton
Editors: Ryan Halferty, Art St. Germain, Nate Hoeft
Colorist/Online Editor: Andrew Handrich
Mixer: Brian Magill