Fox Sports has announced that it will be offering live streaming of Super Bowl 51 through its Fox Sports GO app as well as inserting local ads during the entire broadcast. The app is used to broadcast all of Fox Sports’ live events as well as the programming from its studios. The Super Bowl 51 live stream will be made available on multiple devices including those using Windows, iOS, Android and all Amazon tablets as well as including Apple TV, Roku, Android TV, Chromecast, Amazon Fire and XBOX One. For the Super Bowl broadcast, users will not need to enter their pay TV credentials for viewing.
The new wrinkle in it all will be Fox’s delivery of dynamically inserted ads that will be local ads only seen by those viewers in the advertiser’s geographical area. Thus far, 170 Fox affiliates from around the country will be participating in the local ad delivery. The affiliate’s advertisement inventory will be the exact same for both linear and digital broadcasts of the game.
Fox Sports President and COO, Eric Shanks said that, “As part of the buildup to this year’s Super Bowl, we’re committed to creating the best possible experience for fans by dramatically expanding the ways and places in which they can watch the game. Our pioneering collaboration with our affiliates to allow streaming local ad insertions will make commercials even more relevant for viewers and help make this year’s game even more of a personal experience for every fan.”
Earlier this year, as part of its leadership in TV Everywhere, FOX became the first network to launch live streaming of its primetime entertainment programming on a national basis with the relaunch of FOX NOW Live in all 210 national markets. FOX NOW Live also features digital ad insertion by local affiliates nationwide.
Brian Jones, EVP & COO of Nexstar Broadcasting Group, and Chairman of the FOX Affiliates Board of Governors added: “We’re excited that this year’s Super Bowl will showcase the unique relationship of FOX and its local affiliates which allows us to collaborate on innovations such as this. An incredible 170 affiliates from all around the U.S., including 22 stations that Nexstar owns or provides services to, opted to participate in this first-of-its-kind digital ad insertion for the Super Bowl, allowing us to promote our local affiliate brands and reach viewers on a national scale. We look forward to more groundbreaking collaborations with FOX in the future.”
PHOTO CREDITS: Sports Illustrated / Reuters
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