Looking to expand into the cable market, Spanish language broadcaster Univision has announced big plans for its new Fusion network.
The new English cable news network will be a joint venture with Disney’s ABC and will be aimed at a younger demographic.
Univision CEO Randy Falco told Reuters that Fusion wants to set itself apart from other English news channels by offering comedic takes on the news and other programs for a Hispanic audience who is generally 20 years younger than the typical CNN, Fox News and MSNBC viewer. He said the main focus will be on news through the eyes of an Hispanic in the U.S.
To give you an idea of the direction the station wants to take, it has hired Billy Kimball, a former writer for “The Simpsons” as its chief programming officer. Greek-American comedian Yannis Pappas will be part of the morning show and L.A.-based comedy troop The Harvard Sailing Team has been tapped for a sports parody show.
Fusion will also offer more traditional style reporting and will tap into Disney-owned ABC for breaking news and special events including election night coverage.
Falco said the company is aiming to eventually be beamed to 60 million homes in the future.
Fusion joins Al-Jazeera as the newest English-language cable news network aimed at attracting a different demographic – first generation millennials.
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