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Getting TV Interactivity Right: Lessons to Be Learned from a Second Screen Survivor – VAN – Video Ad News

See on Scoop.itBroadcast Beat Magazine, Daily Edition
The collision between TV and the Internet gave rise to dozens of ill-conceived startups, all too many of which were dubious ‘social TV’ solutions in search of a problem (most seemed based on TV check-ins or the idea that people would want Twitter feeds shoehorned into every conceivable interface). However, now that we’re starting to see some consolidation in the market, most of the companies left standing are those who created products that genuinely offer value and add to the TV experience. OneTwoSee, a Philadelphia-based technology company specialising in making sports more interactive, is one such company.
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