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GhostFrame Unlocks Virtual Production Creativity at NAB Show 2023

Virtual production toolkit GhostFrame powers simplified, more efficient, and more creative workflows for LED Volume and XR stages

Making the “impossible” possible for film, broadcast, sports, and live event production teams, GhostFrame will present its game-changing virtual production toolkit at the NAB Show, April 15-19 in Las Vegas. GhostFrame’s powerful suite of features for virtual production and XR stages makes it possible to simultaneously capture multiple independent images on camera while the human eye sees only one. The creative possibilities of this innovative and patented technology can be witnessed live at NAB2023 on the partner stands of ROE VisualdisguiseVizrt and more.

GhostFrame’s unique technology combines hidden chroma key compositing, hidden tracking, and multiple source video feeds into a single production frame; the creatives team chooses which elements are visible to the human eye and which are visible only to the camera. Multiple hidden dynamic content feeds can be played out, allowing the camera to capture each of the desired content frames while remaining comfortable for on-set actors and crew. The content-agnostic and flexible solution unlocks unlimited creativity without the need for additional hardware or losing processing and pixel capacity, all in a zero-latency environment.

Peter Angell, CEO, Ghostframe, said, “Even a couple of years ago, virtual production was raw, but now the technology ecosystem has matured, and the market is ready to go to the next stage. Using GhostFrame to create multiple, hidden sources in one video feed to an LED volume gives production teams the freedom to operate without restrictions. Our technology will reduce installation and production time and allow for real-time post-production with free positioning and camera movement. Most importantly, GhostFrame enables filmmakers, broadcasters and live event producers to exploit the possibility of having multiple realities on an LED wall at the same time, including green screen, camera tracking patterns and more.”

GhostFrame has already been implemented into cutting-edge virtual production projects, including the Fox NFL Sunday studio where four cameras each view their own different virtual perspectives on the LED wall at the same time.

Zac Fields, senior vice president of graphic technology and integration at Fox Sports, commented, “One of the key technologies we are using is GhostFrame. It allows multiple cameras to see their own image on the LED wall. GhostFrame is sort of like the secret sauce to making this work in a live broadcast environment.”

GhostFrame’s production toolkit offers a host of opportunities to the broadcasting industry; different audiences are fed the same footage with alternative backgrounds, opening up opportunities to reach a far wider audience demographic without timely post-production work.

“When filming,  the talent is able to – in real time – interact with cues, instructions or images on the LED wall that the viewer is unable to see. With GhostFrame nothing is impossible, multiple images can be conjured in one frame – the possibilities are limited only by your imagination,” concluded Angell.

GhostFrame at NAB Show 2023

NAB attendees can experience GhostFrame demoing various applications on a range of partner stands including ROE (C7119), disguise (C6118), Vizrt (W2772, W2821, W3577) and more. GhostFrame is also hosting a VIP Suite in the LVCC for special demonstration sessions. For more information please contact press@ghostframe.com.

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About GhostFrame
Combining the strengths and possibilities of LED and camera technology, GhostFrame enables creative and powerful use of video and broadcast technology. GhostFrame is an alliance between the partners AGS AG, ROE Visual and Megapixel VR.

www.ghostframe.com

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Bubble Agency USA                                                           

Contact: Peggy Blaze, Account Director (USA)

E: peggyb@bubbleagency.com 

Bubble Agency  

Contect: Emma Weeks, Account Executive (UK)

E: emmaw@bubbleagency.com

GhostFrame 

Contact: Peter Angell

CEO at AGS AG
E: peter@ghostframe.com

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