Grass Valley gets to the heart of innovation with new Core Technology initiative

In a move designed to put customers firmly at the center of its innovation and product development, Grass Valley, a Belden Brand, today announced the public debut of its new Core Technology initiative – a more agile, collective approach to R&D designed to produce greater quality and capability across the company’s entire portfolio. The Core Technology initiative allows Grass Valley to leverage its substantial R&D resources and continue to deliver the number one content and media technology solutions that enable its customers to survive and thrive in the dynamically evolving mediascape.

Michael Cronk, Grass Valley’s VP of Core Technology, leads a team of some of the media industry’s most experienced and respected engineers. Embracing the ‘lean engineering’ philosophy of high performing companies, such as Amazon, Google, Netflix and Tesla, will enable Grass Valley to innovate faster, and at scale. This new agile R&D approach will deliver the common cores, platforms, engines and interfaces that add exceptional value across Grass Valley’s entire product range. The Core Technology initiative will set the direction for the Grass Valley portfolio and take a modern ‘build once, integrate to many’ approach in areas such as video processing, IP connectivity, cloud technologies and software-defined solutions.

“Our customers need forward thinking technology partners to help them meet the challenges of creating and delivering live and immersive content to all platforms with flexible and efficient workflows. As an R&D powerhouse in the industry we are committed to be the partner of choice by staying ahead of the curve and innovating not only the solutions we bring to market, but the way we actually create them,” said Michael Cronk, VP of Core Technology, Grass Valley. “This is one of the key advantages customers get from working with us. Most suppliers in our business are unable to commit R&D resources to a program of this nature the way Grass Valley can.”

The Core Technology initiative, which started its internal conception in 2016, will be part of the Grass Valley booth (#9.A01) at IBC 2018, where it is being applied to multiple Grass Valley products, including  iTX, GV Flex and ICE. These market-leading implementations of common processing functionalities deliver unparalleled quality and capability with zero compromise on interoperability and reliability. Core Technology will be extended to more solutions across the Grass Valley portfolio in the coming months.

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