Grass Valley Technology Alliance Achieves 21 Member Milestone

MONTREAL – November 18, 2020 – Grass Valley puts industry collaboration at the forefront to strengthen deliverables for customers by welcoming twelve new members to the Grass Valley Technology Alliance (GVTA). The certification program, which now boasts 21 members, provides vital benefits to customers, such as improved purchasing confidence and access to a wide range of systems and solutions that are interoperable with Grass Valley platforms and workflow components.

“The Grass Valley Technology Alliance has grown exponentially since its inception 18 months ago. It now includes 21 diverse companies that brings together a range of expertise, passion and experience to help our customers as they strive to meet consumer demand for captivating content on any screen,” said Tim Shoulders, CEO and president of Grass Valley. “Grass Valley has always taken a customer first approach, and thanks to the strong relationships we have built in the industry through programs like the GVTA, we can continue to support our customers as they innovate and entertain.”


Bridge Technologies creates advanced monitoring systems to optimize the delivery of digital media across the production, broadcast and telecom industries. The integration of Bridge Technologies’ VB440 with GV Orbit system is a great example of how the intrinsic complexity of IP networks can intuitively monitor whilst delivering an optimized and progressive analysis solution. Joining the GVTA makes Bridge Technologies part of a powerful ecosystem based on complementary technologies addressing current and future client’s needs.

Calrec is a leading designer and supplier of audio broadcast mixing equipment, relied on by the world’s largest broadcasters. As IP starts to deliver the cost- and efficiency-savings broadcasters need to compete in the modern broadcast era, industry collaboration is key to implement agreed standards and provide customers with multi-vendor systems that are reliable and easy to use. Working closely with partners, and following the AIMS and JT-NM roadmaps, helps Calrec provide its customers with the interoperability needed for success. The GTVA crucially brings together better collaboration.

For over 35 years, Guntermann & Drunck has been at the forefront of KVM technology. KVM allows broadcast professionals to use their technical equipment with more flexibility and reliability, whether in studios, post-production, or animation studios, by reducing cluttered workstations, noise levels, and heat emissions. G&D’s KVM solutions are the backbone of many broadcast applications and by integrating with Grass Valley’s innovative Ignite system, will usher in a new era of broadcast capabilities for customers.

Leader Electronics Corporation designs and manufactures powerful, precise and efficient test and measurement instruments. As the broadcast media industry transitions to IT-based platforms, manufacturers of complementary technologies must cooperate in the development of efficient ‘plug and play’ solutions. Leader products integrate with industry-leading vendors like Grass Valley to provide complementary technologies and services, thanks to the GVTA. Broadcasters require full confidence in product integration and interoperability – the GVTA removes the guesswork from product and vendor selection.

LiveU is changing the rules of the game for live news and dynamic sports coverage, with 5G 4K HEVC live streaming and remote production. As the market increasingly moves into cloud production, industry collaboration is key to offering expanded capabilities in this area. LiveU’s integration with Grass Valley allows customers to send live feeds from field units for remote switching using LiveU’s cloud solution with Grass Valley’s GV AMPP. Customers can also benefit from the integration of LiveU’s live video solution with GV STRATUS for streamlined remote news gathering and production workflows. Being part of an industry-wide alliance that increases know-how and promotes best practice provides an important contribution to our customer’s commercial success.

For nearly 20 years, Masstech has been creating intelligent storage and workflow management solutions.  Masstech helps organizations maximize their archived video assets by automating smart asset movement and transformation across cloud and other storage tiers to ensure maximum operational efficiency. Being part of the GVTA demonstrates Masstech’s commitment to integrate and work with Grass Valley and others to accomplish the best overall solution for the end user, both now and in the future.

Shotoku is a leading provider of robotic camera systems covering simple PT (pan/tilt) heads, through fully robotic studio pedestals and track camera systems for floor or ceiling installation. Shotoku’s systems are computer controlled allowing for high levels of automation, this is possible through third-party integration, such as with Grass Valley’s Ignite system. Collaboration and co-operation are powerful tools in driving applications forward providing adaptable, scalable solutions for customers.  Being a member of GVTA enables customers to see systems that are tried and trusted by major systems providers like Grass Valley.’s Intelligent Overlays platform enables professional quality graphics to be added onto live streams, from any location, using revolutionary cloud-based technology. The platform seamlessly integrates with partners that perform other crucial parts of workflow. was the first partner to integrate with Grass Valley’s SaaS cloud-based platform, GV AMPP, to bring increased utility of the system. The GVTA provides confidence that partners within that program have integrity, are best of breed and reliable.

Spectra Logic delivers comprehensive end-to-end solutions that include modern, open standards content storage and management software, to improve the creation, management, distribution and monetization of digital assets. Being part of the GVTA demonstrates how Spectra’s BlackPearl® platform, combined with GV STRATUS, simplifies workflows to provide powerful and transparent search and retrieval methods for all assets (whether online, nearline, offline or in the cloud). This accelerates the editing, sharing, collaborating and preserving of digital assets, enabling faster creation and delivery of stories and maximizing return on investment. The GVTA provides a platform for proven, joint solutions to support customer business objectives.

Sportzcast distributes real-time scoreboard data feeds from sports venues worldwide by taking live data out of the existing venue scoreboard system and delivering it into integrated systems such as broadcast graphic overlays and editing suites. Being a part of GVTA gives customers access to incredible new tools. Users are able to create professional broadcast graphic overlays in minutes, inject real-time game data elements and utilize it instantly within the Grass Valley infrastructure. The concept of organizations working together to improve customers experiences across platforms, such as the GVTA, is fundamentally important to the broadcast industry.

Vislink (Nasdaq: VISL) is a leader in the collection, delivery and management of high quality, live video and associated data, from the scene of the action to the viewing screen.  Grass Valley’s LDX 86N camera combined with Vislink’s INCAM-HG wireless camera transmitter provides HDR-ready wireless encoding and a remote-controllable camera interface via WiFi, giving customers the ultimate video production experience. Working within the umbrella of the GVTA, leading media and entertainment companies can collaborate to create a complete production ecosystem.

WASP3D offers a broad range of real-time 3D broadcast graphics solutions for television broadcasters and live streamers, eager to enhance creativity and simplify their production workflows. An extensive commitment to customer success powers the partnership between Grass Valley and WASP3D. The alliance allows companies to implement end to end broadcast production workflow that enables quick on-air delivery of graphical content across all media platforms. Being a GVTA member gives WASP3D customers greater buying confidence and a wider array of value-added capabilities.

These companies join Autoscript, ChyronHegorankly Media, Haivision, Mark Roberts Motion Control (MRMC), Net Insight, RT Software, Telemetrics and Vinten in the alliance.

Learn about Grass Valley’s growing partner network in the GV Studios – GVTA, IP Monitoring & Measurement webinar on November 20, and other GVTA related GV Studios, register to attend here: GVTA members work closely with Grass Valley before being awarded certification to ensure compatibility, interoperability and strategic fit. For more information on the GVTA and any of its member companies, please visit the Grass Valley website:

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