Groovy Gecko Brings First Episode of Outcast to Facebook Live

London, 31^st May 2016 – Groovy Gecko brought the first ever episode of new Fox International series, Outcast, to Facebook Live last week (20^th May).

The show, from Walking Dead creator Robert Kirkman, made history when it debuted simultaneously in 61 countries and 22 territories. The live stream gave viewers across the globe a sneak peek of the first episode of the new show, which is set to debut on Fox on 7^th June.

The live stream made use of Groovy Gecko’s integration with the Facebook Live API. It enables quick and easy setup for streaming live into the platform.

“It is great to see broadcasters beginning to make use of Facebook Live to both deliver engaging content and help to promote programming,” commented Jake Ward, Business Development Director, Groovy Gecko. “We are likely to see a rise in broadcasters supplementing traditional delivery with web streaming to increase audience engagement.”

In another first, Fox recently used Facebook Live to promote X-Men: Apocalypse, which began international rollout on Sunday 22^nd May. A global fan premiere in London was live streamed with over 700K views on the night.

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Radical Moves PR

Radical Moves PR is an agency specialising in the ever evolving industry of media and entertainment technology. We have experience running Marketing and PR campaigns across a whole range of sectors, including satellite, broadcast, telecoms, and consumer electronics.

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