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Harris Gone – Gates back

In December 2012 Harris pulled the plug on it’s Broadcast Division which was sold to the Gores Group (Harris Sells Broadcast Division to Industry Outsider). Speculation then was that the Harris name would disappear. Now that had come about. SCRI has done prior polls on the name change. Read all about it here.

Harris just announced that the company will be splitting into two separate companies: the Harris transmitter business is now GatesAir, while the rest of the company’s product line-up are part of Imagine Communications.  Gates of course is the original name of the company back in the early days., nearly 100 years ago..

 

The Harris brand, known back in the early 1980?s as the market leader in broadcast antennas, and then over the years broadened its product base with mergers and acquisitions with niche brand leaders like Leitch,  went onto become one of the major players in the broadcast equipment market space.   The company seemed to lag behind in the past decade in terms of keeping pace with the rapidly evolving technology and end-user vertical markets and in May 2012, current management announced that the company was putting the Broadcast Communications Division up for sale.

 

SCRI’s survey back in December (Harris BCD Poll Results & Comments and  Update: Harris BCD Post Acquisition by Gores Group) showed that 58% of broadcast execs polled expected that the sale and rebranding would not impact sales negatively and that broadcasters will continue to buy Harris products. Most of these stated that all will be well for Harris Broadcast so long as they maintain their product lines and legacy brands and do not resort to cost cutting, product streamlining and staff layoffs.

 

Both new companies will have separate stands at NAB 2014. Just how the new branding will impact the market has yet to be determined. Stay tuned…

 

 

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