Harry Macey joins audience engagement specialists,

~ The new Sales Director will oversee international sales and market development to continue the company’s growing portfolio of clients in key regions ~

Manchester, UK – 03 November, the award-winning audience engagement specialist, has today announced the appointment of their new Sales Director, Harry Macey, who brings a wealth of experience with live video production, distribution platforms and audience engagement following huge success in his previous roles.

Harry will start immediately to fine-tune market development strategy and work closely with the global sales team to lead outreach and all sales-based activities. Having worked with some of the biggest brands in broadcast and sport, such as Sky Sports, Prosieben, Channel 4, and a number of leading sports clubs, the new Sales Director will be central to consolidating the client-base and extending reach beyond the current network.

“I’m absolutely thrilled to be joining and help drive the growth of the business at a time where audience engagement and participation is crucial for broadcasters and rights owners to continue innovating their output,” said Harry Macey, Sales Director for “I can’t wait to work with the team and support clients in taking ownership with new forms of real-time and live video production workflows in the cloud, and develop their offerings on social media, mobile and online video to meet a variety of goals,” Macey concludes.

Joining Grabyo in 2016, Harry built up a strong network and experience with innovative broadcasters and content owners as a Junior Sales Manager. Over the four years Harry rapidly progressed within the company, leading to Head of Sales for EMEA, overseeing outbound sales, exceptional client-service and creating successful market growth strategy.

“We’re delighted to appoint Harry as our Sales Director. Having worked with him closely through our partners, Grabyo, we know him well and have a strong understanding of his sales and relationship-building acumen. Our target for 2021 is to not only consolidate current markets, but to widen our footprint within growing broadcast and digital content sectors that require tools to create audience-led content that captivate viewers across multiple platforms. With Harry’s appointment and recent developments to our content management platform, Bee-On, we’re confident 2021 will continue the great success of 2020,” Ed Abis, General Manager.

Currently used by Channel 4, ITV, Sky & BT Sport, Bee-On’s cloud-based interface seamlessly integrates into broadcast and digital workflows, managing content from a simple web browser, from anywhere across the globe and at any time. Producers have instant access to the latest features including an upgraded scalable Personal Response engine, Chrome extension to instantly send social content to a queued timeline, and advanced Historic Twitter Search with Trend Tracker.


About is an international award-winning social engagement platform specialist, with headquarters in Manchester UK and Oslo Norway and offices in Canada, USA, Australia and UAE. Specialising in making TV social and advertising dynamic, it helps leading broadcasters, brands and agencies to engage with and grow their audiences, via interactivity and personalisation using real-time social content.

With over 20 years’ experience in interactive TV, has developed its cloud-based content management solution Bee-On to provide broadcast and digital content providers, and advertisers with the tools to deliver rich and captivating content that can be managed remotely. Bee-On’s innovative feature-set includes a robust social moderation engine that filters audience-generated content – such as images, comments and videos – and manages scalable live polls and competitions, delivered in real-time for live or pre-recorded programming, alongside cloud graphics.

More information can be found at


Broadcast Beat - Production Industry Resource