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Job Opening: Head of Marketing


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Head of Marketing

Company
Confidential
City, State
Remote (USA)
Duration
permanent full time
Salary / Rate
$225-250k
Job posted on
06/21/21
Website
not provided
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About the Job

Head of Marketing – Gaming Industry

Our client is a bold new game studio with a mission to build cutting-edge AAA entertainment for the 21st century. The founders are veterans in the online games, social games, and crypto fields. They seek a Marketing Lead to own the company’s communications, PR, and community development initiatives, as well as preparing for a few Kickstarter-like campaigns for the sale of digital items, the first one of which will take place in June on NiftyGateway.
This is a remote position that can be performed from anywhere in the world.

The Ideal candidate
• Understands modern social media marketing including streamers and influencers
• Existing relationships with top gaming influencers and magazines
• Has strong relationships with top and trending gaming influencers
• Deep knowledge of game genres especially action RPG
• Experience with large dollar ad campaigns
• Experienced giving pitches and demos
• Metric-driven approach to user acquisition
• Strong public speaking skills

Responsibilities
• Manage and coordinate all marketing, advertising, and promotional staff and activities
• Conduct market research to determine market requirements for existing and future products
• Execute tactically on growth, owning metrics and analytics, SEO, social media reach, influencer relationships, ad buys, and LTV optimization
• Help design and launch a Kickstarter-like campaign for the sale of digital items, the first one of which will take place in mid-June
• Develop strategies and tactics to boost the company’s reputation and drive qualified traffic
• Own the creation and delivery of a AAA marketing experience, including company brand communications, GTM plan, customer and market research, PR, and community development
• Deploy successful marketing campaigns from ideation to execution
• Work with Product to distill and communicate the unique selling points for their game and platform
• Experiment with various organic and paid acquisition channels
• Analysis of customer research, current market conditions, and competitor information

Requirements
• 5 years minimum hands-on experience as a Marketing Lead
• Strong understanding of cryptocurrency
• Solid understanding of online & free-to-play marketing strategies
• Strong copywriting skills
• Must love games
Benefits
• Fully remote work
• Experience working with gaming veterans who’ve created titles with a gross aggregate revenue of over $10B USD
• Flexible 20 days off PTO (holidays + local national holidays)
• Experience creating a new IP with franchise potential

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