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Hellenic American College in Athens invests in SubtitleNEXT


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Hellenic American College in Athens invests in SubtitleNEXT to equip Masters in Translation students with key localization skills – 

SubtitleNEXT prepares students with a definitive career path to face the pace of demand in the translation and creative industries

18 December 2019, Athens, Greece   –  PBT EU is delighted to announce the adoption of  the SubtitleNEXT system at Hellenic American College in Athens, making it the first college in Greece to offer the platform for its Masters in Translation (MAT) Program and Audio-visual Translation Lab.

The MAT is one of 14 academic degree programs of the US-accredited Hellenic American University which the College offers in Greece. Students in the MAT program acquire the credentials to begin a career in translation, audio-visual translation and editing. They have the option of specialising in the creative industries and entering the world of audio-visual translation, gaming localization or translation for museums or advertising companies. Graduates of the program have found work as freelance translators or at  translation agencies, companies, audio-visual companies and the media.

Dr. Vasilis Manousakis, who teaches Literary and Audio-visual Translation at Hellenic American College, explains why he chose SubtitleNEXT for his students, “It brings an advantage as the environment and functions available in SubtitleNEXT offer my students a platform that matches what exists at large AV translation companies across the world.”

Dr. Manousakis is an artist in his own right, having subtitled and translated a broad range of genres, series and films produced by Disney, Universal Pictures, Warner Bros. and Netflix, including House of Cards, Lost, The Good Place, Star Wars and Game of Thrones. His diverse professional and creative background has provided him with well-informed teaching material at Hellenic American College in the Master of Translation and Master of Conference Interpreting program.

He adds, “SubtitleNEXT stands out from all the other systems for its functionality and ease of use. It is effective and user-friendly at the same time.  My students have already used SubtitleNEXT to subtitle many projects I assigned to them. They learned how to navigate the system themselves and their reaction has been very positive.  Our industry is made up of companies such as Netflix, Amazon and Disney; they all require Accessibility Functions (Audio Description and SDH) and it is great to see these incorporated in SubtitleNEXT very soon. That way, we will have an All-In-One package. The most popular SubtitleNEXT tool among my students is definitely the “synchronization” and “in-sub notes” for the QA (Proofreading) task.”

Coordinator of the MAT Program and Associate Director of the Ph.D. in Language and Communication at Hellenic American University, Dr. Themis Kaniklidou notes, “We were using freeware before we upgraded to SubtitleNEXT. This upgrade brings added value to the MAT program, and we can proudly state that our students use professional programs that conform to industry standards. We are delighted that our students are learning top skills with SubtitleNEXT. It accustoms them to working within the kind of professional environment you’d find in the industry. In this sense, the skills will come naturally to them when they approach or are approached by studios and AV companies who want to commission subtitling assignments. SubtitleNEXT is a perfect tool to increase quality and productivity.

An engaged researcher, Dr. Kaniklidou has observed the growing segmentation of the market, with more translators specializing in fields such as medical or legal translation. The emergence of new fields such as localizing video games and subtitling for streaming services and the immense progress that has been made in machine translation bring new opportunities. She believes that advances in artificial intelligence will re-purpose the work of professional translators, with a lot more post-translation editing demands, a task, she confirms, students in the MAT program are already adept at handling.

Under her leadership, the MAT program is responding to these industry changes. She notes,  “We’re providing our students with what the market demands, both in content, with the program’s courses in specialization translation, translation technology and audio-visual translation, and in technology. We’re doing a very good job for the lucky few students who decide to do the program. With SubtitleNEXT and through their assignments, our students gain experience in all types of AV translation and have a foretaste of the challenges they’ll face in their future careers. MAT is one of the few, if not the only, institution in Greece to be offering SubtitleNEXT to its students.”

PBT EU’s Sales and Product Expert Maria Markovska concluded, “We are delighted that the Hellenic American College has chosen SubtitleNEXT for its MAT program, arming a future generation with knowledge of how to effectively localize content for every major studio, OTT platform, and broadcast company and more, at the speed defined by fast growing global consumer demand. As a team that places our customers as first priority, we deeply value the relationship we have with highly dedicated college and faculty members – Dr. Manousakis and Dr. Kaniklidou, and we very much look forward to working with them as they continue to transfer vital and creative subtitling skills in an evolving digital world. Our next cooperation with Dr. Manousakis will be to expose in detail the functionalities in SubtitleNEXT for production of subtitles for the hearing impaired and automations that facilitate audio description.”

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Media Information

About SubtitleNEXT

SubtitleNEXT is a timed-text subtitling software packages with an array of immediate resourceful tools and features that deliver to a high standard. Created by Profuz Digital and distributed by PBT EU, it is available in a single compact and powerful application. It’s a system that benefits many professionals and different skillset levels such as freelance audio-visual translation professionals, through to Language Services Providers, production and post-production companies and broadcasters. Anyone who has to handle heavy workloads within tight timeframe structures will find that SubtitleNEXT proves to be a time-saving and productive asset. To find out more, visit www.subtitleNEXT.com & www.pbteu.com

About Hellenic American College in Greece – Visit www.haec.gr/en/master-translation

 


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