Mountain View, Calif., – Hybrik, Inc. today announced its cloud-based media processing now supports the embedding of Nielsen audio watermarks into on-demand content. The world’s leader in providing audience intelligence for video, Nielsen allows content owners to maximize the value of their content and allows advertisers to boost the effectiveness of their campaigns.
By adding watermarking capability to the Hybrik encoding pipeline, content owners can create unique tracking versions across a variety of on-demand platforms. This allows Nielsen to provide an integrated view of their customers’ viewing habits across all platforms.
“Providing our clients the ability to embed Nielsen watermarking is an important feature,” said Paul Jacobs, director of automation, Technicolor Digital Media. “Everyone is always looking for more and better ways to track audience engagement.”
“We are excited to add support for Nielsen watermarking to our media processing platform,” said David Trescot, CEO of Hybrik. “Our customers can now expand their use of Nielsen’s Total Audience Measurement System to improve their effectiveness.”
Hybrik is one of the largest transcoding vendors in world, servicing companies like Sony DADC, Vevo, and Dolby.