#IBCShow 2016: Complete IP Portfolios by Snell Advanced Media (SAM)

IBC Show LogoAt #IBCShow 2016, Snell Advanced Media (SAM) is demonstrating their entire IP Edge Routing System! SAM is showcasing solutions that provide pure IP roll-outs for not only processing IP based workflows, but also for control products that give the users a total IP media solution. The hybrid and pure IP roll-outs focus on routers, switchers, and flexibility from this advanced computing and networking platform.

Provided are examples of true customers and the unique natures of the individual demands, that this flexible system provides to its dedicated customers:

NEP The Netherlands opted for SAM’s IP Edge Routing System to fulfil its current hybrid IP SDI needs and to ensure a seamless transition to IP. kahuna_maverik“We were looking for future proof open standards based IP interfacing with minimal technical or business risk and found it in SAM’s IP-Edge,” says Peter Bruggink, CTO NEP The Netherlands.

Broadcasting Central Europe (BCE) part of RTL, recently selected SAM for its new production centre: “Having undertaken extensive and highly competitive tests into the suppliers within the market, SAM’s experience and product offering was truly unmatched,” states Jean Lampach, CTO, BCE Luxembourg.

Globosat, Brazil’s top multi channel cable and satellite TV service, chose SAM’s Kahuna 9600 switchers for its control room to deliver high quality HD coverage of the 2016 Olympic Games. The main driver for this was Kahuna’s ability to manage IP outputs. Globosat used IP links to bring in more than 90 signals from the numbers event locations throughout the country and headquarters. “We recognise that investing in SAM’s Kahuna switcher ahead of the games meant we were getting future-proof technology,” explains Lourenço Carvano, Director of Engineering at Globosat.

The SAM’s IP Edge Routing System supports multiple advanced signal types including but not limited to: SMPTE 2022-6 and SMPTE 2022-7! Note: for signal flow with redundancy = SMPTE 2022-7 and for signal timing for SDI broadcast to IP production systems= SMPTE 2059 (which is supported!)

“The reality of the IP transition marks a big transformation for the broadcast industry as media companies look to future proof their network, drive cost efficiencies, scale, adapt their business models as well as add incremental revenue streams. As a result of this enormous shift, we have seen increased interest in the past year in our IP technology from both existing as well as new customers,” explains SAM CEO, Tim Thorsteinson.  “Independent benchmark tests with other players in the market consistently show that our technology is outperforming the competition. As a result of market interest we decided to showcase our entire IP portfolio on our stand here at IBC so that broadcasters could experience it for themselves.”

For more information and product demos please make sure to stop and visit the Snell Advanced Media at IBCShow 2016 (stand 9-A01)! To sign up for a product demo request ahead of time at IBC click here.

About Snell Advanced Media:

samSAM delivers smart, agile technology across live production, production, editing & finishing, play-out & delivery, infrastructure & image processing, all running under enterprise-wide management & workflow automation. We have the vision to provide business-transforming solutions across the media production ecosystem. Our future-ready systems enable broadcasters, content owners and service providers to evolve their business models to succeed in the consumer-driven era. We understand that it’s not only about the future – to get there, today’s needs are also paramount. Our technology maximises efficiency and productivity in today’s rapidly changing media landscape.


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Matthew has worked in both the private sector and in higher education for over 25 years. He specializes in the areas of digital media project management, broadcast engineering and media production. Matthew has extensive knowledge in digital post production, digital asset management, digital cinema production, and broadcast facility integration. Mr. Harchick actively researches state of the art broadcast, cutting edge digital cinema and smart audio visual technologies for client implementation and is available for your consultation needs.

Matt and his family currently reside in the Washington, D.C metro area.
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