IdeaWork Studios’ Uncommon Approach is Foundation for Uncommon Expertise

(Santa Barbara, California–February 3, 2014) and New York, NY, – IdeaWork Studios, an award winning full-service branding and interactive firm, is notably uncommon. The firm was founded with a particular principal: be the antidote to the big agency experience. They know that big is not synonymous with excellence, and thus have carved an impressive reputation for themselves as small; without the burden of bureaucracy of their industrial-sized counterparts, they are immensely effective. To that end, their roster of clients is as impressive as their work, which focuses primarily on hospitality, nightlife, gaming, luxury, and fitness industries.

“Our size empowers our direct approach. We’re doers, and we focus solely on providing the highest quality work with the highest level of service,” says Jay Schwartz, founder and Chief Creative Officer of IdeaWork Studios . Now entering their fifteenth year, IdeaWork Studios has established a body of work that solidifies the firm’s position of authority and expertise, and more than makes the case for abandoning the conventional agency formula. Their boutique hospitality prowess is a veritable who’s who, including Ian Schrager’s PUBLIC and EDITION Hotels , the Gansevoort Hotel Group , The Line , Sunset Tower , Paramount Hotel , NoMad , and numerous branding and web projects for Chef Jean-Georges Vongerichten, including his corporate website , diverse restaurants , and the just-opened Inn at Pound Ridge by Jean-Georges. IdeaWork has also recently completed several web projects for Chef Michel Richard , with more in the works for Chef Charlie Palmer.

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