The first half of 2018 has been a period of significant change for iflix as the service evolves away from the traditional Western SVOD model and introduces new unique culturally rich, engaging localized programming and features, targeting both mass market users and younger digital-savvy demographic groups. The result has been unprecedented growth in customer engagement, with content consumption doubling in the last 5 months for an overall 22.84 billion minutes (43,500 years) streamed since launch.
User data reveals that local audiences have a strong preference for local content. To cater to this demand, iflix has significantly increased its acquisition and commissioning of local content, with the aim of quadrupling its commissioning slate by 2019 with 12 original television series, 30 feature movies and 75 short form films.
The focus on local content and availability of service to succeed, is not unique to Asia, it’s also the case for Scandinavia, Europe and MENA. Companies like Viaplay and Netflix are both investing heavy in local content to attract and retain subscribers. Join Nordic TV Summit today and be inspired by the success of iflix and get insight and hear success stories from a brilliant line up of fabulous speakers including, Viaplay, TV2 Denmark, Altibox, FilmStruck, WWE, Vionlabs, Endemol Shine Group and many more. Nordic TV Summit is recognized by industry professionals as one of the most important events in the OTT Calendar. Secure your spot today!
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