Imagine Communications Appoints Kyle Luther as Vice President, Americas Sales

Seasoned pro brings 25 years of experience leading major broadcast technology brands


Imagine Communications announces the appointment of industry veteran Kyle Luther to the position of vice president, Americas sales. In his new role, Luther will be responsible for driving the sales strategy for Imagine’s leading-edge portfolio of playout and networking solutions, fostering customer engagement and strengthening the company’s position across the region.

Luther brings to Imagine more than 25 years of experience in the media and entertainment industry and a deep understanding of the playout and video technology sector. Prior to joining Imagine, Luther held sales leadership positions with a veritable who’s who of broadcast technology brands, including Ross Video, Grass Valley and TVU Networks. His impressive career includes a proven track record of leading sales teams to greater market impact and driving double-digit sales growth.

“We are very pleased to welcome Kyle to the Imagine team and are confident that his customer-centric approach aligns perfectly with our commitment to delivering innovative and reliable solutions to our clients,” says Brendon Mills, general manager, playout and networking, at Imagine Communications. “His ground-up understanding of our customers’ businesses and strong relationships with key decision-makers across the industry will not only solidify our existing partnerships, but also open doors to new account opportunities.

“Kyle’s proven leadership and deep experience in the M&E technology sector will be instrumental in steering our sales efforts to new heights.”

Luther has established himself as a respected and accomplished professional in the broadcast sector, dedicated to leading sales teams to achieve higher levels of customer engagement. His rich experience includes implementation of efficient, lean methodologies and processes; establishing a metrics-driven culture; and developing a highly successful go-to-market strategy for the sports vertical sector.

“I am truly excited to join this storied organization, leading a sales force that is recognized across the industry for its dedication to serving its customer base,” says Luther. “I look forward to collaborating with the exceptional team at Imagine and leveraging my expertise to drive growth and further strengthen the company’s market-leading position.”

For more information about Imagine Communications’ products and solutions, please visit



About Imagine Communications
Imagine Communications empowers the media and entertainment industry through transformative innovation. Broadcasters, networks, video service providers and enterprises around the world rely on our optimized, futureproof, multiscreen video and revenue enablement solutions every day to support their mission-critical operations. Today, nearly half of the world’s video channels traverse our products, and our software solutions drive close to a third of global ad revenue. Through continuous innovation, we are delivering the most advanced IP, cloud-enabled, software-defined network and workflow solutions in the industry. Visit for more information, and follow us on Twitter @imagine_comms.

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