Strategic appointment supports media industry move toward linear and digital convergence
DENVER, June 30, 2022 — Imagine Communications has appointed media industry executive Diana Horowitz to the newly created position of vice president, strategic sales, advertising technology. Based in New York City, Horowitz will drive the company’s strategy of helping customers generate greater profitability from their media assets by migrating toward a converged linear and digital advertising approach.
Horowitz brings extensive experience in digital and broadcast advertising and technology to Imagine’s Americas sales team, led by Joe Sheehan, senior vice president of sales, Americas. Her wide-ranging media background allows her to offer a unique perspective to Imagine and its customers, having led advertising businesses through digital transformations and revenue expansion programs.
“Diana is a critical addition to the Imagine advertising technology sales team,” says Steve Reynolds, president of Imagine Communications. “She has demonstrated that she can plan and execute exactly the kind of transformation that so many of our customers are trying to implement right now — bringing together linear and digital advertising into a converged inventory and sales structure. Diana’s prior experience in ad sales and operations with programmers, networks, and distributors provides a point of view that will allow her to understand and advocate for our customers, so that Imagine can deliver our industry-leading solutions in ways that provide real business benefit to those customers.”
“I am thrilled to join Imagine Communications at this pivotal time in the media industry, when brands, marketers and media companies are seeking to unite addressable audiences across platforms and devices to maximize the power of their advertising campaigns and the value of their inventory,” says Horowitz. “Imagine’s vast experience in delivering innovative ad tech solutions provides a unique platform to support these business-critical objectives, and I am excited to partner across the industry to participate in achieving these goals.”
Prior to joining Imagine, Horowitz was senior vice president, advertising sales, at fuboTV, also overseeing ad operations. Her previous roles include positions at Telestream, IBM Watson Media, Comcast Technology Solutions and Scripps Networks Interactive, where she led the digital ad sales team, northeast region, for Food Network and Cooking Channel. Horowitz began her career at The New York Times Company, holding leadership roles in both New York and Paris.
About Imagine Communications
Imagine Communications empowers the media and entertainment industry through transformative innovation. Broadcasters, networks, video service providers and enterprises around the world rely on our optimized, futureproof, multiscreen video and revenue enablement solutions every day to support their mission-critical operations. Today, nearly half of the world’s video channels traverse our products, and our software solutions drive close to a third of global ad revenue. Through continuous innovation, we are delivering the most advanced IP, cloud-enabled, software-defined network and workflow solutions in the industry. Visit www.imaginecommunications.com for more information, and follow us on Twitter @imagine_comms.
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