Insight TV, the world’s leading 4K UHD HDR broadcaster and producer of native UHD content, has announced Charlotte van Bochove as Global PR Manager, effective August 1st. In her new role, van Bochove will manage Insight TV’s daily communications activities, working closely with external agencies to promote the Insight TV brand and produce even more channel growth across new regions.
van Bochove has years of public relations and communications experience. Before joining Insight TV, she held the position of Communications Manager at VICE Benelux, where she was responsible for all communications for the three VICELAND channels in the Benelux region, in-house production company VICE Studios, and all B2B communications for VICE Benelux. Previous to this, she worked as the Strategy & PR Manager at Talpa Global, where she actively positioned the company as an influencer and forerunner in the industry.
Insight TV’s growth is bullish. In the past six months alone, the company has launched its edgy, unique programming in several new countries and regions including Greece, Cyprus and Canada. It has also launched new shows including its popular Power &… series of programs. “This success isn’t by accident,” commented Jenna Vaartimo, Insight TV’s Marketing Director. “We feel our strong PR campaigns and creative messaging contribute to our growth and with her deep experience in public relations, Charlotte is the ideal person to foster that momentum for us as we continue to launch new, exciting programming around the globe.”
“I’m so thrilled to start a new adventure at this exceptional company that gives viewers such high quality, interesting content. My experience at VICE and Talpa serves as a strong background to further develop Insight TV’s communications strategy and promotion of the brand globally,” van Bochove commented.
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