Insight TV, the world’s leading 4K UHD broadcaster and producer of native UHD content, announces a new distribution deal with federal information and communication services operator JSC ER-Telecom Holding (Dom.ru brand).
Through this deal, Insight TV’s 4K UHD channel is now available to users of Dom.ru digital TV viewers with UHD-capable equipment. Insight TV highlights the unique and interesting stories behind action sports, entertainment and lifestyle through trending communities and the global influencers within these communities. Highlights include innovative documentaries, reality shows and extreme action sports shows.
This deal expands Insights TV’s presence in Russia and emphasizes its readiness to provide high-quality broadcasting across a wide range of territories.
Graeme Stanley, Chief Commercial Officer, Insight TV said, “Russia is an important region for us and we’re pleased to partner with ER-Telecom to bring our content to a greater number of viewers there. This deal further underscores our huge growth in the past 12 months and our commitment to delivering immersive, 4K UHD content worldwide.”
Lyubov Vasilenkova, Sales Department Head of First HDTV TV-company added, “We’re developing jointly with our partners and we’re aiming to be ahead of the curve with by partnering with modern operators such as ER-Telecom. The operator offers its subscribers the new format of 4? broadcasting and we are pleased that Insight TV will become the new 4K channel permanently available for ER-Telecom subscribers”,
Ksenia Borovikova, Content Management Service Head, JSC ER-Telecom Holding concluded, “When choosing a UHD channel, we focused on the interests of our clients. Insight TV broadcasts various topics that are interesting for a wide range of viewers: meetings with amazing people, their hobbies, action sports, unusual discoveries, extreme trips and many other things. The channel’s resolution is four times higher than HD format, and the clearer and the more realistic the picture is, the more vivid the viewers’ experience is. The new broadcasting standard is an important step for Dom.ru as one of the biggest operators in Russia.”
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