Insight TV, the world’s leading 4K UHD broadcaster and producer of native UHD HDR content covering action sports, lifestyle and entertainment has announced a major distribution deal with Swiss telco, Salt Mobile SA (Salt). Insight TV’s unique 4K UHD content will be available on a 24/7 basis to all eligible fibre-optic households across Switzerland, as part of the recently launched Salt IPTV platform.
Salt unveiled its ultra-fast fiber technology TV platform and original Swiss-designed Fiber Box earlier this year. The 10 Gbit/s symmetric technology of Salt Fiber, as the overall product offer has been coined, is perfectly adapted for 4K UHD content. The Swiss telco’s IPTV UHD offer, which launches in November and is included in Salt’s standard TV offering, will allow all Salt Fiber subscribers across the country to access Insight TV’s highly popular and unique 4K UHD content.
“This is a very exciting time for us,” says Salt’s CEO, Pascal Grieder. “The launch of our IPTV platform has been very well received by our subscribers. The fact that we can now also offer original 4K UHD content from Insight TV allows us to meet the growing consumer demand for high-quality programmes.”
“We’re delighted to announce the partnership with Salt, as the company develops its innovative fibre-based TV platform,” says Graeme Stanley, Chief Commercial Officer, Insight TV. “UHD is making its mark and operators around the world are choosing Insight TV’s content to provide viewers with exciting programmes delivering a fully immersive viewing experience.”
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