Insight TV, the world’s leading 4K UHD HDR broadcaster and producer of native UHD content, has announced that it is using Advanced HDR by Technicolor. This solution is composed of Technicolor HDR and Technicolor HDR Intelligent Tone Management (ITM) technologies to up, down and cross-convert its existing UHD content library providing the highest quality to all end users.
Kirk Barker, SVP Head of HDR Program, Technicolor says, “After several comparison tests, Insight TV has, like many other customers, selected our dynamic conversion and distribution technologies, Technicolor HDR ITM and Technicolor HDR to produce and deliver the best possible SDR and HDR quality for each individual image to any end-user display.”
“We deliver our unique immersive content to networks and platforms around the world and it’s essential that we meet all their technical requirements, while ensuring the highest possible quality of our content in SDR and HDR, UHD and HD” says Gavin Ho, Technical Director, Insight TV. “We looked at a number of conversion tools and found that Technicolor solutions suited all of our needs.”
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