Vizrt’s latest hyper-real 3D graphics solution provides superior AR experiences – all in the cloud
Vizrt, the leader in real-time graphics and live production solutions for content creators, today announces that Viz Arena 5.2 – the leading image-based sports AR graphics and virtual advertising solution – will be the latest live production solution to be added to Viz Now, Vizrt’s award-winning automated deployment tool that breaks down the barriers to cloud.
Powered by Viz Engine 5, Vizrt’s versatile real-time live 3D graphics renderer and compositor, supported by NDI® In/NDI Out capability, Viz Arena 5.2, is the first live hyper-real 3D graphics and virtual ads solution to provide customers with a premium AR experience – for the first time in the cloud. 
“Simply ingest an NDI stream of a game into your cloud instance and add virtual graphics – it really is that simple,” says Ulrich Voigt, Global Head of Product Management. “This is extremely interesting for revenue-enhancing use-cases such as virtual ad insertion, and the inherent scalability and simplicity of the workflow reveals the promise of Vizrt’s cloud-first, NDI-native live production strategy.”
Viz Now enables easy deployment of 4K switching, broadcast-quality overlay graphics, audio mixing, intercom, and – with the release of Viz Arena 5.2 – AR graphics, seamlessly at the click of a button, and in under 15 minutes.
Viz Arena sets a new standard for cloud-based production efficiency, simplicity, and speed. Effortless insertion of live AR graphics, unrivaled live image-based camera tracking, and advanced AI keying means sports broadcasters and rightsholders are up and running in minutes.
Voigt continues, “With NDI at its very core, Viz Arena gives our customers the opportunity to move into IP video production and experience all the flexibility it offers, including the many ways to scale up productions and deploy their operators to suit any need.”
In addition to cloud support, Viz Arena can also be deployed on-premises, so you always have the choice of selecting the optimal production workflow.
Learn how Viz Arena can elevate and monetize your next broadcast. Explore all this and more at vizrt.com/products/viz-arena
About Vizrt:
Vizrt is the world’s leading provider of visual storytelling tools for media content creators in the broadcast, sports, digital and esports industries. Vizrt offers market-defining software-based solutions for real-time 3D graphics, video playout, studio automation, sports analysis, media asset management, and journalist story tools. Vizrt’s promise is to master complexity and maximize creativity.
More than three billion people watch stories told by Vizrt customers every day including from media companies such as CNN, CBS, NBC, Fox, BBC, Sky Group, Al Jazeera, NDR, ZDF, Network 18, Tencent, and many more.
Vizrt is part of the Vizrt Group along with its sister brands, NewTek and NDI®. Vizrt follows the single purpose of this Group; more stories, better told. www.vizrt.com
About Vizrt Group:
Vizrt Group® runs under the passionately held single, simple purpose of “more stories, better told,” supplying media content creators around the world with software-defined visual storytelling tools to help them to build a better-informed world.
The Group contains three of the strongest names in the broadcast technology industry; NewTek, NDI® and Vizrt. All three being creative businesses, built on innovation and grown by our people, with the goal of becoming the most recommended solution provider in the markets we serve.
We combine our strategic pillars of Content-Centricity, Software-Defined, IP First, and Innovation to increase our customers’ success in delivering engaging and immersive content to their audiences.
Vizrt Group is a global and diverse organization with over 750 employees from 64 different nationalities, with offices in 16 countries worldwide. It is privately-owned by a Nordic Capital-led investment consortium. www.vizrtgroup.com
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