IPV and IMT Launch Integration to Bring Rich Insights to the Cloud

Deep integration between IPV Curator MAM and IMT’s new SoDA intelligent data management software delivers predictive analytics for cloud operations, giving organizations insight into cloud-retrieval costs and data transfer speeds, directly from the IPV Curator interface

CHICAGO, IL – SEPTEMBER 1, 2020 – IPV, experts in intelligent video content management for more than 20 years, and Integrated Media Technologies, Inc. (IMT), a leading media technology provider, today announced the integration between IPV’s Curator media asset management and IMT’s SoDA application. SoDA enterprise software predicts the costs and streamlines data transfers to and from the public cloud.

“Media organizations are currently dealing with an unprecedented challenge: how to manage massive amounts of content remotely, with a distributed workforce accessing heavy data files from their homes,” states Martin Coles, VP of Marketing at IPV. “IMT developed SoDA to provide a window into the costs and transfer times associated with these data-heavy workflows. Giving IPV customers those insights directly from the Curator interface enables organizations to make smarter media decisions and keep operating costs in check.”

Working remotely, content owners have accelerated the move to cloud-based or hybrid workflows, resulting in an increasing number of users accessing content remotely, without insight into the cost associated with moving data in and out of the cloud. Without insight into that data, cloud costs can balloon quickly. SoDA data management software puts users in control of their entire storage environment, simplifying data movement and delivering actionable insight into cloud storage spend.

“When working in a hybrid cloud environment and using multiple cloud tiers with different SLAs, it’s important to understand the cost and speed at which you can access your data,” said Greg Holick, VP of Product Management for Software at IMT. “With SoDA and Curator, customers are in control of their cloud costs. This insight is incredibly valuable for users who are navigating an entirely new way of managing media and remote workflows, and when budgets and media usage need to be tightly managed.”

Using the Dry Run feature in SoDA, Curator users can set up a real-world policy-based file transfer and determine the costs ahead of time before committing, enabling users to control their budget. SoDA provides a simple interface to manage and automate data movement through a rich policy engine. It automatically monitors and tracks every job and generates reports on-demand for departmental and client billing.

“IMT and IPV have a strong track record for building successful on-prem and hybrid cloud digital media solutions. With IPV’s new SoDA connector, we are accelerating our partnership to provide a best-of-breed data management experience for our mutual customers as they look to embrace the cloud,” said Jason Kranitz, President of IMT, Systems Integration.

SoDA for Curator Powers Esports Gaming Company

SoDA for IPV Curator has been deployed by a world-leading Esports gaming company to help manage media and enable users to make intelligent decisions about which assets to move to and from the cloud. The company needed insight into its cloud costs when working with competition footage as well as in-game content. In a hybrid deployment model, IPV Curator and SoDA enable editors to edit from home via a proxy then conform on-prem, increasing employee productivity while delivering real-time cost analytics to help control the budget. Read the case study here:

For more information on SoDA for IPV Curator, view the solution brief here.

About IPV
IPV are serious about video and creating innovative ways to help broadcasters, brand managers, digital marketers and video creators of all kinds move, manage and monetize their media. Curator, IPV’s world-leading Media Asset Management Platform, was built to help brands create, collaborate and automate more, smarter and faster.
 IPV works with some of the biggest names in broadcasting, sports and retail, simplifying complex digital media production so teams can focus on creating inspiring content – no matter where they’re located.

About IMT
Founded in 2007, IMT is a systems integration company servicing media & entertainment, enterprise and institutional clients with a broad range of media technology, IT and video collaboration solutions. Since its inception, IMT’s software team has developed and delivered a broad range of software solutions designed to solve critical customer problems to make technical organizations more accountable and efficient.

To learn more about SoDA visit:
To learn more about IMT visit:

Press Contact
Nick Govoni
Zazil Media Group
(p) 978-866-7354
(e) [email protected]

Broadcast Beat - Production Industry Resource