Italy’s Start S.r.l. selects Pablo Rio to maximise creativity and productivity

Milan-based post house invests in Quantel for color and finishing again

Newbury, UK, 12 February 2014: Italian production and post-production company, Start S.r.l., has purchased a Quantel Pablo Rio 2KO high quality color correction and finishing system to enhance its post production workflow and deliver the highest quality HD and 2K results for its clients. The Pablo Rio will be primarily used for television promotions and corporate advertising. Equipped with a Neo Nano control panel, the system is being supplied by Quantel’s reseller partner, Mediacom Digital Evolution.

Start S.r.l. was founded in 1998 and provides DI, conforming, color grading, special effects, motion graphics and editing services to feature films, television programs and advertising promos; Start S.r.l. also specialises in multimedia and virtual reality applications. The post house has worked with customers including Ducati, Mediaset and Sony and leading directors, including Amos Gitai and Silvio Soldini; three films post produced at Start S.r.l. have featured at the Venice International Film Festival.

Start S.r.l.’s Owner, Ricardo Annoni, said, “We are very excited to welcome Pablo Rio to Start to work at the centre of our post-production workflow alongside our existing Quantel eQ finishing system. Pablo Rio provides us with an unbeatable color, finishing and editing toolset to maximise our creativity and productivity, opening up a whole new range of opportunities for Start S.r.l.”

Quantel Sales Director, Martin Mulligan, said, “Start S.r.l. has had Quantel systems in house for many years, so we are thrilled that they have chosen to invest in Quantel technology once again.”

About Quantel

Quantel is a world-leading developer of innovative, high performance content creation and delivery systems across post, broadcast and Stereo3D. We are driven by a passion to create the most open and efficient tools for the digital age. Quantel’s product range unites the very best IT technology with brilliant software. Products include: Pablo Rio software color correction and finishing systems; Enterprise sQ fast-turnaround production systems; Mission media asset management; QTube global media workflow products; revolutionQ software services delivering fast-turnaround workflow; and a full range of professional services. All Quantel systems deliver the creative, productive and profitable workflows that give post houses and broadcasters the edge they need to thrive and grow in today’s highly competitive global media market.

More about Quantel at

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