This new collaboration will lead ITV to unlock the full potential of its cloud-based media supply chain
London, UK – July 11, 2025 – Fincons Group, IT business consultancy and systems integrator company with more than 40 years of experience in the market, is proud to announce a new engagement with ITV plc (LON: ITV), the UK’s largest commercial broadcaster and the ad-funded, free streaming home of ITVX.
ITV is undertaking a significant multi-year programme to simplify its supply chain in order to stay competitive, adapt to evolving market demands, and meet changing consumer expectations. The project also aims to support different content-agnostic ingestion and delivery combinations, while enhancing operational flexibility at scale and managing costs and efficiency.
In this context, Fincons supports ITV leveraging the full potential of SDVI’s Rally platform, the leading media supply chain management system as already adopted by ITV for their Global Partnerships arm of ITV Studios.
“It is great to be working with such a world class media organisation as ITV. We’re really proud to take a key role in this important project and provide our capabilities honed over years of support to international broadcasters in the UK, Ireland, US, Italy, France and Switzerland,” said Francesco Moretti, Deputy CEO and CEO International at Fincons Group. “We are strongly committed to working together for the evolution of ITV’s new cloud-based media supply chain”.
The challenging timelines for completing this programme led ITV to seek a partner capable of accelerating the process. “We were looking for a company that wouldn’t just do things for us, but with us, integrating into our working group as a unified team and facing the challenges of this transformation project together,” stated Paul Kane, Director of Technology, Content Supply & Distribution at ITV. “With Fincons, we found a proposal that aligned with our goals and the deep knowledge we were looking for.”
The valuable partnership with SDVI, along with Fincons’ extensive experience in integrating this vendor’s solutions, was a decisive factor in selecting Fincons for this journey. Complementing these strengths is Fincons’ hybrid delivery model, which combines on-site resources with professionals working remotely from the Group’s Italian Delivery Center, ensuring high levels of competitiveness, flexibility, and quality.
About Fincons Group
With over 2800 resources worldwide and 40+ years of experience, Fincons is an award-winning IT business consultancy and system integrator company, spread across Europe, the US and India. Fincons provides a broad range of IT services and solutions to various vertical sectors.
In the Media industry, the Group has long-term and successful relationships with Tier-1 clients, covering the entire Content Value Chain, from Rights Management, Programming, Data-driven production, Metadata Management, to Asset Management, Cross-platform and Targeted Advertising, Digital services, OTT, Hybrid/NextGenTV, DAI and AI-based solutions for the Media sector. For more information: www.finconsgroup.com
About ITV plc
ITV is a vertically integrated producer broadcaster and streamer, consisting of ITV Studios and Media & Entertainment.
ITV Studios is a scaled and global creator, owner and distributor of high-quality TV content. It operates in 12 countries, across 60+ labels and has a global distribution network. It is diversified by genre, geography and customer in the key creative markets around the world.
Media & Entertainment is the largest commercial broadcaster and streamer in the UK, delivering unrivalled audience scale and reach. It distributes content through ITVX, the free advertiser-funded streaming service, and the free-to-air linear TV channels.














