iWedia and Synaptics Collaborate to Launch Innovative Edge AI Product for Measuring User Engagement with TV Content and Ads, Powered by OBLO Cloud Technology

iWedia, a leading provider of DTV technology solutions, has partnered with Synaptics Incorporated, a pioneering force in NPU-enabled video SoCs, to unveil an exciting breakthrough in the field of edge AI. This collaboration has resulted in the creation of a cutting-edge product that utilizes advanced camera technology to measure user engagement with television content and advertisements, powered by OBLO Cloud technology for near real-time data collection, processing, and presentation.


The new product leverages the power of edge artificial intelligence to transform the way television audiences interact with their favorite shows and commercials. By harnessing the capabilities of sensing algorithms, Synaptics’ NPU-enabled video SoCs—equipped with the SyNAPTM toolkit for seamless porting of AI models and workloads—and the seamless data processing of OBLO Cloud technology, the product enables real-time analysis of viewers’ reactions, emotions, and attentiveness to content. This revolutionary approach provides broadcasters, content creators, and advertisers with unparalleled insights into audience preferences and behavior, ultimately leading to more personalized and engaging viewing experiences.


Key features of the iWedia Engagement Measurement product include:


Real-time Engagement Measurement: The product employs sophisticated camera-based technology to instantly gauge user engagement levels during TV programming and advertisements. By analyzing facial expressions, body language, and other visual cues, it provides a comprehensive assessment of viewer reactions. 


OBLO Cloud Technology: OBLO Cloud technology enhances the product’s capabilities by enabling near real-time data collection, processing, and presentation. This ensures seamless and efficient handling of the vast amount of data generated, resulting in actionable insights for content creators and advertisers.


Enhanced Content Personalization: With the ability to understand audience preferences and engagement patterns, content creators can tailor their programming and advertisements to resonate more effectively with viewers, resulting in a more immersive and captivating viewing experience.


Data Privacy and Security: The product prioritizes data privacy and security, adhering to the highest industry standards to protect viewers’ sensitive information.


Comprehensive Dashboard: Results of big data processing are visualized via a comprehensive dashboard with endless possibilities for customization as well as equipped with web hooks for integration into preexisting visualization tools.


“We are thrilled to announce this groundbreaking collaboration with Synaptics,” said Nikola Teslic, Chief Technology Officer at iWedia. “Our joint efforts, combined with the power of OBLO Cloud technology, have resulted in a game-changing edge AI product that will revolutionize the way viewership is measured.”


“Synaptics is excited to contribute our secure processing expertise and platform to help realize new and exciting use cases that leverage powerful edge AI capabilities coupled with integrated camera functionality in this groundbreaking collaboration,” said Siddarth Chandrasekar, Sr. Director of Marketing and Programs, Multimedia SoCs, IoT Division, at Synaptics. 

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