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JMR and Sonnet First to Deliver Ultra-Compact, Bus-Powered PCIe Flash Drive with Thunderbolt 2 Interface

PCIe Flash Drive_Sonnett

PCIe Flash Drive_JMR

At this year’s NAB 2015, JMR Electronics (www.jmr.com) and Sonnet Technologies (www.sonnettech.com) unveiled their respective versions of the industry’s first showing of a portable PCIe flash drive designed around the latest generation M.2 PCIe SSD module, which is the fastest standard SSD type now available, coupled with a 20Gb/s Thunderbolt 2 interface that provides the bandwidth necessary for the devices to sustain ultra-high file transfer speeds (1,000 to 1,200 MB/s) — fast enough to support 4K workflows.

The new portable bus-powered drives requiring no external power source, available in 128GB, 256GB and 512GB (1TB available Q3) storage capacities, are the ideal high performance alternatives to USB thumb drives, portable SATA based hard disk drives and current SSD storage products in the market. The PCIe based Thunderbolt 2 equipped drives easily connects to a compatible Mac® or Windows® computer with a Thunderbolt interface, or at the end of a Thunderbolt device daisy chain, via its attached Thunderbolt cable.

Both drives incorporate a PCIe Generation 3 flash controller, enabling them to easily outperform 6Gb/s SATA SSDs and USB 3.0 flash drives. The flash drives are also compatible with OS X 10.8.5+ (including Yosemite), Microsoft® Windows 8 and 7, and Windows Server 2012 and 2008.

To keep the size ultra-compact, JMR and Sonnet have both developed a proprietary heat sink technology integrated into the rugged aluminum enclosure to transfer heat away from the SSD, thus significantly extending its life span while offering complete silent operation. The power-efficient design also enables the devices to be bus-powered and require no power adapter.

The new PCIe flash drives from JMR, Sonnet and many other upcoming vendors will quickly displace current portable storage offerings, while setting new milestones for performance, portability and affordability for the industry. A few years back, it would have been hard to imagine a storage device that can fit neatly in the palm of your hand while delivering the blazingly fast performance of a multi-drive RAID storage system many times its size – all without fans, added weight, and a power cord. According to Robert Farnsworth, Sonnet Technologies CEO, the new flash drive will become an indispensible accessory for the creative professional requiring high-speed storage capabilities, and it is especially well suited to serve as an ultra-fast shuttle drive or a take-anywhere drive for editing 4K video at offsite shoots. OS X® users can install the operating system on the device to create an extremely fast boot drive, while OS X and Windows users can use the flash drive for instant-access media storage or as a high-performance scratch disk.

Sonnet’s Fusion PCIe Flash Drive is being demonstrated at the 2015 NAB Show in booth SL10824. Sonnet expects to make the new drive available in June 2015 at an MSRP of $499 for 256GB and $799 for 512GB.

JMR’s PCIe Flash Drive is being demonstrated at the NAB 2015 Show in booth SL12117. JMR will have general availability of their new drive at the same time as that of Sonnet with an expected MSRP of $549 for the 256GB and $849 for the 512GB versions.

Contributing Editor at Broadcast Beat/AV Beat
Curtis Chan is President and CEO/Founder and Managing Partner of two high technology Brand Marketing and Public Relations companies, CHAN & ASSOCIATES and COGNITIVE IMPACT, whose clients range from the Global Fortune 500 to venture capital funded startups.

His agencies’ services, for over a quarter century, have helped garner early stage and growth companies significant brand exposure, resulting in either acquisition or IPO, with a total valuation of over $2.5 Billion.

Mr. Chan is a serial entrepreneur, philanthropist, author, mentor and angel investor. He played key executive roles early on in helping to pioneer and usher in both professional digital audio and digital video technologies for the recording, broadcast, cinematic and post production industries. He also played key executive roles in helping to develop and market data storage technologies. His expansive background spans four decades in ever increasing executive roles in operations, business development, engineering and sales/marketing in the information technology, media & entertainment, storage and networking, and other related high technology industries.

He is an active mentor and senior advisor to many established and VC backed start-up companies and incubators, a market/technology analyst, and has over three decades of experience in brand development, management consulting, company turnarounds, creative advertising and public relations.

A graduate of California Polytechnic State University (Cal Poly), San Luis Obispo; Mr. Chan recently ended his 14th year as Vice President for the Fullerton College Foundation; 22nd year as an Entrepreneur-in-Residence and mentor for the Small Business Institute at California State University Fullerton and incubators. Additionally, he is a volunteer member of DECA (Delta Epsilon Chi and Distributive Education Clubs of America); an advisor to the College of Engineering's Global Waste Research Institute, Cal Poly, San Luis Obispo and a member of the President’s Green and Gold Society; and advisory council member to Pepperdine University's Most Fundable Companies program. Passionate about hospice care, he was the past Board President for the Healing Hearts Association; and is a regularly featured speaker at many MBA and Doctorate level lectures around the country. He has presented and published over 30 papers worldwide, is a book co-author, an Editorial Board Member for the Society of Motion Picture and Television Engineers, past Senior Editor for Broadcast Beat and AV Beat Magazines, Computer Technology Review, and is a regularly featured Contributing Editor to many US and international trade publications for over 35 years.

View Cognitive Impact services at www.cognitiveimpact.com. Curtis can be reached at curtis@cognitiveimpact.com; Office: (714) 620-4993
Curtis Chan
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