Insight TV, the world’s leading 4K UHD HDR broadcaster and producer of native UHD content, has appointed Joost Geurtsen as Head of Global Brand Partnerships. Geurtsen will use both his extensive commercial experience and creative skills to foster Insight TV’s branded entertainment and sponsorships for continued growth.
This latest appointment further reflects Insight TV’s commitment to its brand solutions and media sales department, which launched in October 2018. The team is responsible for leading the experimentation of new innovative ways of telling brand stories, thereby attracting consumer engagement, leveraging Insight TV’s original productions, global influencer network and consumer insights so that brands can deliver entertainment to their target audiences.
For the past two years, Geurtsen held the position of Creative Director at EndemolShine, working in the company’s commercial partnerships department at its global headquarters in London. Together with brand marketeers and creatives from all over the world, he developed and executed multi-territory branded entertainment projects and managed partnerships with both consumer brands and social networks.
Prior to this he worked as a digital consultant in the PR industry. This was when he first discovered the power and possibilities of branded content and storytelling. When he moved to EndemolShine, the world’s largest independent TV production company, he put this experience to use to develop native branded entertainment concepts and creative sponsor integrations in new and existing formats.
Geurtsen comments, “Working on both digital first and TV first formats, I’ve always been on a mission to find the sweet spot between native entertainment and branded content. I’m really excited to join the Insight team and I’m looking forward to developing new opportunities and increasing value for the brands we partner.”
“Over the past decade, Joost has forged his career in a rapidly changing media landscape to a point where entertainment brands are much more than just TV shows and television is one of many components in the complete media mix,” adds Natalie Boot, Director Media Sales, Insight TV. “We welcome Joost to the team and look forward to seeing how he evolves this important area of the business.”
Connect directly with Joost Geurtsen on LinkedIn.